FairPrice Group, Singapore’s largest grocery retailer, has officially launched its popular and award-winning range of potato chips in the Philippines. The range is now available in leading supermarkets in Metro Manila.
FairPrice Potato Chips – the top-selling potato chip brand for FairPrice Group in Singapore – are made from 100% fresh potatoes and come in seven flavors, including Original, Truffle, Sour Cream, Black Pepper, Hot & Spicy, Cheese, and BBQ.
FairPrice Truffle Chips received the Retail Product of the Year Award at the 2023 Retail Asia Awards. Its premium truffle flavor makes it a great addition to one’s Christmas snack or party spread to share with family and friends during this festive season.
“We’re thrilled to finally be launching FairPrice Potato Chips in the Philippines. Tasty snacks are an important part of any family gathering, and we want Filipinos to enjoy the best of Singapore with their friends and loved ones. We’re confident that the great flavors that our range of chips offers, such as truffle and black pepper, would make a great addition to any Filipino home this festive season,” says Grace Cukingnan Chua, Chief Executive, Own Brands Food Solutions, FairPrice Group.
In anticipation of consumer demand for healthier snack options, FairPrice will also be launching a range of nuts, including California Pistachios, Baked Almonds, and Baked Cashews to Philippines supermarkets in the coming months.
The first wave of FairPrice snacks is available in 70 supermarkets, including SM, WalterMart, Landmark, AllDay, Unimart, South Supermarket, Ever Supermarket, and Sta. Lucia Supermarket.