YONG STUDIO (YS) is a brand conceptualized and created to support women by providing a livelihood for skilled female workers as it gradually expanded its operation. It is also a brand that believes in causes that are close to women’s hearts such as celebrating feminism and supporting sustainable practices in business–both of which are the backbone on which YS has set its course as a company and as a brand.
And because of these principles, a brand for Filipinas that showcases the women empowerment story was recently developed–a “conscious line” to highlight this message. The brand is more akin to a program and Yong Davalos wanted to initiate a first-of-its-kind socially conscious line under YS. By partnering and collaborating with a woman artist and a women’s organization, “XYZ” came to fruition.
XYZ represents the socially-conscious limited-edition collaboration developed to showcase Yong Studio and its long-term partnership with Zonta Club of Makati and Environs (ZCME). Through the fund-raising enterprise, Las FilipinaZ Inc. donates all its funds raised to ZCME, Yong Davalos and the YS brand identified projects of ZCME such as the Marillac Hills Psychological Center for Sexually Abused Girls as its direct beneficiary.
From the profits of a limited-edition collection of art scarves, for instance, 100% will go to this charity of choice. Then, from pieces of this season’s XYZ collection, 30% of the profits are donated as well
As YS offers a main line, this specific socially-conscious XYZ line will banner the brand’s continued efforts to remain relevant, sustainable, and essentially, growth-centered for the many women and their families who depend on its continued success and patronage by a new breed of conscious shoppers who love fashion.
X is meant to symbolize collaboration. Y represents Yong Davalos and Yong Studio, and Z represents Zonta Club of Makati and Environs.
Artist and philanthropist Melissa Yeung-Yap handpicked the best abstract patterns from her current artworks that could highlight her own commitment to supporting communities of weavers of local Filipino fabric. She is devoted to utilizing these exquisite patterned weaves such as Yakan and Abel and have integrated them with respect to the traditions and preferences of the communities that make them. Her mixed media works have gained distinction not just for their aesthetic qualities but also for their significance in the preservation and support of such Filipino cultural traditions and treasures. She qualifies her style as modern contemporary art infused with indigenous cultural elements
From this identifiable element of the collection. Yong Davalos designed a seasonally-appropriate resort collection and a full line, celebrating this concept. As with everything that is designed and produced for the Yong Studio brand, the line comes in inclusive sizes of US 2-16 and is created to be flattering and empowering for the discriminating women that choose to wear them.
Instagram account: @yong.studio
#XYZCollab
#XYZbyYongStudio
#YongStudioXMelissaYeungYap
