Sharing Happiness? Shapps!
ICYMI, “shapps” has been in TikTok videos, comments, and posts as a positive compliment. Well, now we know what it means. “Shapps” was created as a shortened version of Pocky’s tagline “Share Happiness” to spread happiness in time for Pocky Day 11.11.
Since the internet faces so much drama and toxicity on a daily, Pocky took notes from Gen Z’s creative and expressive vocabulary to counteract with positivity. If something makes you so happy that you want to share it, it’s shapps!
Just hit a clip in an fps, or pulled your favorite gacha character? Shapps!
Is your bestie a slay? So shapps. Tell them to take a fit pic!
Want to tell someone they’re shapps? Share happiness by joining the Pocky SHAPPS Cha11enge with the branded effect and use the #PockySHAPPSCha11enge in your videos.
The filter features a catchy song you can now hear on official Glico social media accounts!
Grab a friend and sing along, dance, or just let them know how much they make you happy using the official Pocky Shappy TikTok filter from November 9-30, 2024.
Shapps in a University Near You
Pocky teams up with four Japanese student organizations to host booths in celebration of Pocky Day. Catch Pocky at the following universities:
- University of Santo Tomas in collaboration with Thomasian Nihon Kyoukai
- Ateneo de Manila University, in collaboration with Ateneo Hinomoto
- University of the Philippines, Diliman, in collaboration with UP Tomo-Kai
Join the #PockySHAPPSCha11enge now and share happiness this 11.11!
