Vietura Aesthetic Lifestyle at Sofitel Celebrates First Anniversary – To Open Second Branch in Bali!
Vietura Aesthetic Lifestyle, the first and only aesthetic lifestyle institute of its kind in Asia, today celebrates its first anniversary and marks its success in the rise and transformation of the Philippine medical tourism industry.
Strengthening Sofitel Philippine Plaza’s position as the only luxury beauty and wellness destination in Manila, Vietura’s strong business results likewise confirms the growing demand for beauty and wellness getaways that increases exponentially.
“We at Sofitel, together with our partner, renowned wellness expert Dr. Mary Jane ‘MJ’ Torres, are truly proud to have pioneered this lifestyle destination model in Manila. Providing comprehensive beauty and wellness programs within a five star luxury resort setting has not only attracted a new market segment for the hotel, but also supported the country’s bid as a medical tourism hub in Southeast Asia,” says Sofitel general manager Adam Laker.
“Gone are the days when guests, both foreign and local, look for a hotel to stay. Today’s guests’ preferences have evolved – they are looking for luxury resort environment to escape, unwind and rejuvenate.”
Mr. Laker reveals that with the outstanding results of Vietura in Manila, Sofitel’s sister hotel in Bali, Indonesia – the Sofitel Bali Nusa Dua Beach Resort — will open Vietura’s second branch in summer of this year. Other hotels in the Sofitel Luxury Hotels group are also looking at replicating this model.
The Philosophy behind Vietura
Vietura’s chief practitioner Dr. MJ Torres, a pioneer in the aesthetic industry, shares that the three essential spheres of wellness, coming together, is what defines the holistic philosophy of Vietura and makes it unique and different from the rest:
- Aesthetic wellness programs that include non-invasive treatments such as natural facial contouring, anti-aging therapy ; acne, scar and skin whitening. Vietura likewise offers Dental Cosmetic treatments by Dr. Cecilia Infantado, DMD, Cosmetic Dentist.
- Vietura’s Integrative wellness programs include Colonics Hydrotheraphy, IV Chelation treatment, Resolift and Ultralipo form part of the second wellness sphere.
- Third is the Lifestyle program that includes weight management and body sculpting, nutritional counselling and lifestyle coaching for both men and women.
Vietura’s expertise in weight management, colonics hydrotherapy and anti-aging programs raises the bar in the aesthetic industry, delivering everything you need in one luxury destination while enjoying Sofitel’s wellness and creational facilities such as Le Spa, SoFit fitness center, iconic lagoon-shaped pool, lush greeneries, tennis courts, and jogging trails by the bay. Total makeover is assured with Le Salon, which is owned and managed by renowned international celebrity stylist Philippe Tordjman.
The name Vietura originates from French word ‘’vie’’ meaning life and ‘’tura’’ from the Latin word natura, meaning nature. Vietura leverages on this holistic approach to beauty and wellness, providing 100 percent non- invasive treatment programs that are tailor-made for each individual.
From the moment you enter Vietura’s verdant lobby, you can already feel the unique ambiance, music and aroma that soothe the senses. The interior is beautifully inspired by nature with living, vertical gardens adorning every treatment room. Its lighting speaks of calm a tone that highlights the simple elegance of the place and makes guests feel in commune with nature.
Looking back to its first year, “The market immediately embraced the concept of Aesthetic Lifestyle…” says Mr. Laker. “Vietura provides comprehensive treatment programs that go beyond superficial improvements. With the utmost care and anonymity that only Sofitel can provide, Vietura is a promise to the unique clientele that they are about to unveil a new version of themselves – to feel healthier and radiate beauty from within and to switch to a healthier lifestyle to maintain all the beautiful changes.“
Consistent with Vietura’s “Measure, Mentor and Monitor” philosophy, Vietura clients find the non-invasive body sculpting programs very inspiring in their journey to weight loss. They find Vietura’s non-invasive programs as an effective alternative to surgery that truly generates instant and permanent results. Same dramatic changes are seen with Vietura’s anti-aging treatments such as Power Cell Lift and Platelet Rich Plasma.
What can the market look forward to this 2014?
Laker shared that Vietura programs will be regularly complemented and supported by the hotel and its recreational facilities through various packages that include luxurious overnight accommodation, pampering wellness treatments and De-Light cuisines the Sofitel brand of hospitality is known for. To further educate the market on the benefits of living a healthier and a more balanced lifestyle, Vietura is also set to stage monthly themed talks that will highlight trends and breakthroughs on detox, anti-aging, weight loss and nutrition.
Vietura is likewise set to unveil Dermaheal product line from South Korea, which is known for its scientifically advanced beauty products, as well as unique Beauty Staycations at Sofitel.