“Unveiling a New Japan, Introducing Activities to Experience Lesser-known Regions of Japan

Currently, new attractions are being created in various regions of Japan in preparation for resuming travel in the future.

For example, “Aso Track Adventure,” where you can dynamically drive on the slopes and uneven roads of Aso in Kumamoto Prefecture, and “Heian Costumes Walk Experience,” where you can stroll along the Kumano Kodo in old aristocratic costumes, which are authentic experiences that can only be done in rural areas, will be promoted to increase awareness of Japan’s diverse tourism resources, such as nature, history, traditional culture, food, and the lives of local people, and to stimulate interest in Japan as a future travel destination.

As part of this effort, JNTO has launched a “Large-scale Campaign Project in Asia” by releasing the “Unveiling a New Japan, Captivating Experiences” website and videos for each region. In this project, the areas of Japan will be divided into eight areas, and the attractions of sightseeing spots and hands-on activities that are not listed in famous guidebooks will be introduced according to the four seasons and passions.

By dividing the area, it is easier to understand how to access each from regional airports with direct flights and major train stations, and by dividing the seasons, it can be used as a reference for the schedule according to the varying activities available per season. In addition, it will be easier to have an image of the spectacular scenery unique to each season, such as snow and cherry blossoms. Information, including model courses, that will be helpful for your travel planning when your trip to Japan is resumed will also be provided.


  • Introduction of attractive hands-on activities in rural areas of Japan

The “Unveiling a New Japan, Captivating Experiences” website will introduce you to some of the most fascinating hands-on activities in the region.

 For all the Pinoys who are eager to come back to Japan, check out our website for some future travel inspiration!


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