Prepare to be captivated and delighted as LONGCHAMP joins forces with the mischievous arts publication, TOILETPAPER, in a collaboration that’s sure to make you do a double-take!
Brace yourself for a fresh twist on LONGCHAMP’s iconic Le Pliage® as TOILETPAPER infuses five supremely playful images into this foldable bag. Get ready to dive into a whimsical world where French icons like baguettes and French bulldogs collide with LONGCHAMP motifs like the sprinting horse logo and leather pipes – all wrapped in TOILETPAPER’s signature visual flair!
“We try to invent, to make life not boring,” shares Maurizio Cattelan, the artist and co-founder of TOILETPAPER. And Pierpaolo Ferrari, the photographer and co-founder, adds, “We want to help people see what is surrounding them from a different perspective – to surprise and intrigue them.” With this LONGCHAMP collaboration, they bring their creative genius to life, leaving us with thought-provoking images that will keep us pondering for days!
At LONGCHAMP, we’re all about the beautiful collision of fashion and art, and TOILETPAPER’s unique blend of art, fashion, and pop-culture references with a dash of humor truly resonates with our colorful vision of optimistic luxury,” says Sophie Delafontaine, LONGCHAMP Creative Director.
Prepare to be dazzled by these hyperreal images, crafted with meticulous attention to detail, surreal effects, and a touch of humor. The shoot took place in the TOILETPAPER studio in Milan, where the magic unfolded over a few days in March 2023. And here’s a fun fact – during the shoot, our very own LONGCHAMP founder’s leather-wrapped pipes were playfully nibbled by a furry friend. “The dog was smoking*,” Maurizio Cattelan playfully apologizes. But hey, now those pipes have transformed into works of art!
The capsule collection boasts five original designs in an energizing color palette of candy-pink, sky-blue, and sunshine-yellow. Prepare to fall in love with the images adorning the recycled polyester canvas Le Pliage® travel bag, handbag, tote bag, and pouch. Don’t miss out on the cowhide leather keychains and the adorable TOILETCHAMPLONGPAPER branded silk ribbon that completes the collection.
Get ready for the big launch on July 12 at our Regent Street flagship store in London, where the magic of the collaboration will come to life! And to sweeten the deal, there’s a limited-edition special issue of TOILETPAPER magazine, showcasing this exciting partnership.
The wait is almost over! Mark your calendars – the collection will be available in stores and online at LONGCHAMP.com from July 18. Get ready to embrace a lifestyle that embodies creativity, exploration, and self-expression, and make a bold statement with LONGCHAMP x TOILETPAPER! 💫👜
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