‘Tutong’ Is Being Rebranded As “Scorched Rice” To Sell At A High Price

It is actually comical how often you’ll see everyday Filipino items being sold at prices which are a bit over the top. From a plastic tabo going for Php 600 to a package of what is essentially burnt rice priced at around Php 400, it just goes to show that exoticization can really drive up prices.

Ghanaian journalist and television host Nana Aba Anamoah recently discovered the latter when shopping at a supermarket in the United States. She shared on her Twitter a packed serving of burnt rice being sold at $7.58 or about Php 385.

(LOOK: Plastic Tabos are for Sale on Amazon for 400 to 600 Pesos)

Apparently, what we call tutong here in the Philippines is similarly eaten as a snack in Ghana. They call it “kanzo” and it’s so popular that you can find street vendors giving it for free.

What do you think about this?

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