TikTok, the leading destination for short-form mobile video, just launched Negosyo Mo Na Yan, a campaign aimed at helping Filipinos cope financially in these trying times by empowering them to launch their own businesses. Through this campaign, TikTok hopes to equip aspiring entrepreneurs with the tools and basic knowledge they need to jumpstart their business ventures.
Negosyo Mo Na Yan will focus solely on food-related businesses, largely because most of the thriving local businesses born during this pandemic are centered around food. The campaign will kick off with Negosyo Week from September 27 to October 3, 2021. During this period, a series of masterclasses will be hosted by different TikTok partners via TikTok Live. In each 2-hour learning session, viewers will gain insights and information relevant to a food entrepreneur’s journey. Partner speakers include Gcash, Puregold, Abenson, Canva, When In Manila Food, and Globe.
This will be followed by a #NegosyoRecipe challenge from October 4 to 21, 2021, where participants can win amazing prizes, including appliances and tools that can help them start their businesses. To join, users need to upload their best negosyo recipe videos on TikTok using the hashtag #NegosyoRecipe. TikTok will then select 10 creators from among all the participants, who will move on to the next round.
Shortlisted creators will be given the exclusive chance to develop their negosyo ideas, and improve their business models through 1-on-1 mentoring sessions. The challenge will culminate with a business pitch, where the final 10 creators will present their ideas to a panel of judges composed of respected entrepreneurs and experts from the food industry, RJ Ledesma of Mercato Group, celebrity chef Marvin Agustin, and Mark del Rosario of Let’s Eat Pare.
After the pitch, the three creators with the most promising business ideas will be awarded as winners. Along with the business-building tools, one grand winner will also be entitled to a 6-month mentorship with Marvin Agustin, which includes a spot in his cloud kitchen, The Secret Kitchen.
Brand partners for Negosyo Mo Na Yan are Go Negosyo, Globe, Abenson, Canva, Puregold, Mercato Centrale, and When In Manila.
TikTok has been a source of joy and inspiration in these trying times, and through the Negosyo Mo Na Yan campaign, it continues its initiatives to support and uplift the community, both within and outside of the platform.