This Local Clothing Brand is All About Sustainability and We’re Obsessed

Staying at home for more than a year has led many of us to start putting more attention on the clothes we wear at home. With work-from-home being the new normal, there is now a need for more presentable home clothes that can easily double as work clothes for your video conferences and virtual events.

The brilliant minds behind Noon Loungewear know this need, which is why they created their own line of locally-made loungewear.

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Photo from Noon Loungewear

Noon is a newly-established brand that offers locally-made loungewear that you can take from home to (virtual) work instantly. And while their products are super stylish and comfortable, the brand wanted to do more than just produce clothes. They knew that it was more important to support a cause.

So, Noon grew to be a local and sustainable brand. The founders saw the value in supporting the livelihood of Filipinos and minimizing their environmental impact while doing what they loved.

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Photo from Noon Loungewear

The brand takes pride in using Inabel fabric for all of its products. Inabel fabric is a local blend of abaca and cotton which are handwoven by Ilocano weavers. The brand’s founders make sure that everthing about Noon’s loungewear is locally sourced and sustainable.

They’ve already released two collections so far. The Classic Inabel Collection features pairs and sets of stylish tops and bottoms, while the Laya Collection is all about comfy and breezy dresses that would be perfect for our tropical country.

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Photo from Noon Loungewear

Aside from the gorgeous loungewear collection made from locally sourced material, their packaging is also as sustainable as possible!

(RELATED: 7 Eco-Friendly Products You Can Buy for Less Than 100 Pesos)

They minimize the waste that comes with their products as much as possible. They use cassava mailers for shipping (which decays in 180 days), reusable canvas packaging, and even clothing tags that can be planted into spinach plants.

 

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A post shared by Noon Loungewear (@noon.loungewear)

If that doesn’t scream “sustainable”, I don’t know what does!

Steering away from fast fashion trends, Noon Loungewear also shares that they plan to only release a maximum of 3 collections per year. This is why their stylish designs veer more into timeless fashion pieces that anyone can appreciate.

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Photo from Noon Loungewear

We always love supporting brands that do more than just sell products. It’s pretty obvious that Noon Loungewear is more than just about creating fashionable loungewear pieces that are comfy and multi-purpose. Their cause and their value for local products and sustainability make them a brand definitely worth supporting.

Noon Loungewear

www.noonloungewear.com
instagram.com/noon.loungewear
facebook.com/noon.loungewear

 


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