It has been a year since NALA Woman has introduced itself to the local market. Since then, the brand has proved to be exactly what it had promised— a sustainable period-care brand that puts women first, but not sacrificing Mother Earth.
Nala Woman has introduced a better alternative for all Filipinas, showing them that there could exist a period-care brand that cares for them enough to help them learn more about what it takes to take care of themselves, and what goes into the products they use.
Making the #SwitchtoNala
For founder and CEO Aiai Garcia, the biggest challenge that NALA Woman had faced was building trust with menstruators. “As a newcomer in the feminine hygiene industry, people already have their go-to and well trusted period care options for that time of the month.”
To overcome this, the brand focused on its core values of education, women empowerment, sustainability, health & wellness, and optimism— practicing transparency when communicating with its consumers. “We want consumers to trust that the products we put out in the market are both safe for you and the environment. Mainstream period products tend not to publicize their ingredient list or have warning labels.”
As one could see through their social media, NALA Woman feels strongly about educating more and more women about safe period-care practices. The brand takes extra care in interacting with their consumers, the NALA Women, making sure that they provide a system of support that many Filipinas in the country do not have. It is because of this support system the initiative Pledge A Pad came into view, which has notably donated 58,020 pads since it’s launch.
NALA Woman’s efforts certainly have not gone unnoticed. While just in its first year, the brand has received the Asian Sterling Award’s Most Outstanding Organic and Biodegradable Sanitary Products Brand.
What’s next for Nala Woman?
The brand is not yet done changing the game. “It is our hope to design and prototype a menstrual pad made with Philippine tropical fibers.” Aiai and her team plan to create a locally-made biodegradable pad out of locally abundant natural fibers such as banana and bamboo. “Guided by the principles of sustainability, we hope to localize the supply for biodegradable sanitary pads, support local agriculture, create new jobs and new opportunities around a product that is essential for half the Philippine population.”
The brand is also taking a step to be more accessible for Filipinas all over the country. You may now shop in-store at malls, through these Watsons branches:
– Pateros, Pelaez Arcade CDO
– Oriental Gardens
– Palmtree Villas 1 Newport
– Golan Arcade Katipunan
– Lancaster Square Imus
– Sierra Madre Mandaluyong
– TDRC Bldg E. Rodriquez
– Mactan Newtown
– Vista Mall Antipolo
– Villa Building, Makati
– Metro Pines Inn, Otek
– Bonifacio Tech Center 31st Street, BGC
– Avida Centera Reliance, Mandaluyong
– St. Martin Square, Sta. Cruz Laguna
Orders made online through their website now extend from Metro Manila to Cebu, Davao, and Bacolod. You may also order your fave NALA Woman products through the country’s leading e-commerce platforms Shopee and Lazada.
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