In case you haven’t heard, Kim Kardashian West’s new shapewear line is another successful notch to add to her belt. Skims, the shapewear line which is meant to “smooth and lift”, made millions of dollars within a few minutes of the site launching. To put this in perspective, other shapewear and undergarment brands (like Spanx) took a year to make $4 million when it first launched.
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My best friend Allison & I for @skims Skims.com. I’m so grateful Allison did this with me. Some of you might not know Allison but she’s been my best friend since we were born BUT Ashe hates the spotlight! So this was a big deal for her to do this and I’m so happy she said yes! She wouldn’t even let me follow her on IG for the longest time because she is just so low key.
According to a TMZ report, Kim “pushed $2 million (P104 million) in product” in the first few minutes of the site launching. The collection was almost entirely sold out! TMZ calls it a success “unprecedented for shapewear and undergarment brands.”
The line features a wide range of colors and styles made to fit and flatter any body type. There were supposedly thousands of items for sale on the site, with nothing priced above $100. Kim and her team are said to already be hard at work restocking items to ensure her collection is always available.
What do you think about this?