The much-awaited annual runway show for Victoria’s Secret won’t be pushing through this year.
According to Stuart Burgdoerfer, the chief financial officer of L Brands, the mother company of Victoria’s Secret, “Did we see specific material impact on short-term sales response to the airing of the fashion show, as a general matter the answer to that question is no. So if you’re like, ‘Oh my God, Stuart, are you freaked out about the day after the fashion show result and what’s going to happen?’, it did air at different times over the years and we didn’t see a material impact on the next few days’ results.”
There are speculations that the show has been canceled because of declining ratings. In 2018, the show had its lowest number of viewers with 3.27 million people, compared to 2017’s 4.98 million. It is reportedly on a steady decline since 2013. At its peak in 2001, the show had 12.4 million viewers. The show has also faced scrutiny for its lack of diversity in its shows.
The Victoria’s Secret Fashion Show began in 1995. Since then, it has become known for its high-profile models, including Adriana Lima, Naomi Campbell, Bella and Gigi Hadid, Kendall Jenner, and more. It is also known for its musical performers such as Rihanna, Kanye West, Maroon 5, Ariana Grande, Justin Timberlake, and the Spice Girls.
One of its highlights is the Fantasy Bra, which is only worn by a top model. They are available for sale, but only two have been sold, and the rest were dismantled after a year. In 2016, the coveted bra had $3 million worth of emeralds, diamonds, and other jewels.
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