The UP JMA Major Marketing Event Presents MarkEd: Marketing to Move the Nation Forward


Every year, the UP Junior Marketing Association holds a Major Marketing Event (MME) with the objective to promote the importance of marketing within the youth. This year’s UP JMA MME presents MarkEd: Marketing to Move the Nation Forward, a two-day summit that aims to provide students with practical marketing skills and show them how this can be used as a powerful tool to move businesses, industries, and nations forward.

This event aims to educate the  youth with limited marketing background, particularly senior high school and fresh undergraduate students across Metro Manila.  The summit will feature a series of lectures and workshops that will provide them with practical marketing hacks and frameworks, and will then culminate with a marketing competition that still promotes an advocacy, much like previous MMEs.

This year’s MME competition will focus on tourism as it challenges students to find innovative new ways to market underrated tourist spots in the Philippines. Ultimately, it aims to show them how marketing can improve communities and industries by creating a marketing plan that will boost livelihood and tourism in an underserved community.

Do you think you’ve got what it takes? Learn from the best speakers and mentors, meet fellow future marketers, and compete & win amazing prizes at this year’s summit!

MarkEd: Marketing to Move the Nation Forward

November 12-13, 2016

School of Economics Auditorium

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The UP Junior Marketing Association (UP JMA) is a duly recognized university-wide student organization based in the Cesar E.A. Virata School of Business Administration. As a pioneer in marketing and project management, UP JMA has established its presence within and beyond the UP Diliman campus.