Ten Reasons to Attend the IMMAP DigiCon 2016



Why must you attend this year’s Internet and Mobile Marketing Association of the Philippines’s (IMMAP) Digital Congress or the IMMAP DigiCon? IMMAP gives you at least 10 reasons to come and learn.

The event promises to dissect 10 of the hottest topics in the digital industry today, with over 100 hundred thought leaders sharing their insights on the subject matter. “10. Branding and Marketing,” for one, is where marketers can learn strategies to build their brands among the next billion users in the digital world, while in “9. Content and Distribution,” participants can create thumb-stopping content for  today’s time-strapped, mobile audience.

In “8. Start-Ups,” attendees will understand the ingredients that could spell success or failure in building the next billion-peso tech company, while in “7. Digital Creative,” they can get up to speed in terms of finding out how creativity will take an important role in this programmatic world.

Through “6. Social and Search,” find out from various media heads some best practices in marketing via social media. And in “5. eCommerce and Payments,” navigate the e-commerce landscape which has rapidly become a robust force in the mobile-first environment.

In “4. The Digital Agency,” discover which agency models work best in this digital age and which are headed for extinction. For “3. CRM, Data and Analytics,” ascertain how you can embed analytics into your marketing, determine what metrics you should consider in measuring social media success, and find out what mobile app analytics are all about.

Finally, “2. Research and Measurement” will make it easier for participants to find out if rewards points and stamp cards are still a spot-on measurement of loyalty and success amid this highly digital age while “1. Media and Ad Networks” will allow participants to determine the success of multimedia convergence, learn the true state of programmatic advertising, and track the future of mobile videos.

“After 10 years of IMMAP, we’re quite excited because the congress will be the perfect venue to provide participants with the answers to their pressing concerns—answers they should hear and not just want to hear. The greatest and brightest minds in digital will be there to discuss why and how digital has revolutionized the landscape of marketing and advertising in the 21st Century. The congress is our way of capping off IMMAP’s 10th anniversary and we’re ecstatic to find out what’s in store for us in the next 10 years or more,” explains Ms. Margot Torres, IMMAP President and also the Executive Vice President and Deputy Managing Director of McDonald’s Philippines.

Donald Lim, ABS-CBN Chief Digital Officer who is also dubbed as the founding father of digital marketing in the country, adds that “participants will get a perspective of how things are executed on a regional level.

More pluses if they attend because our speakers are among the best in the business. They can share valuable information about building a brand in this mobile-first world. We hope that by attending, our digital marketers’ skills will improve by leaps. We still have a long way to go with regard to digital marketing but we’re not that far behind from the others.”

The IMMAP Digital Congress or IMMAP DigiCon, which carries the theme “The Power of X: Digital Multiplied,” will be held on October 10-12, 2016 at the Philippine International Convention Center, Vicente Sotto Street, Cultural Center of the Philippines Complex, Pasay City. For more information and other event mechanics, go to www.immap.com.ph or www.powerofx.ph.