It’s safe to say that whatever Taylor Swift does become major news. Just take a look at what happened when she released the lead single from her latest album Reputation, “Look What You Made Me Do.” Of course, it isn’t surprising when you consider that “the old Taylor can’t come to the phone right now. Why? Oh, ’cause she’s dead!”
The song has become so anticipated that it just broke the record for the biggest debut of any video on YouTube, garnering 43.2 million views in 24 hours. It easily beat the previous record-holder, Psy for the music video of his song “Gentleman,” which clocked 36 million views in its first 24 hours.
As of posting, “Look What You Made Me Do”‘s music video has a total of 175 million views.
Its lyric video also broke the record for the most plays of its kind in 24 hours, collecting 19 million plays. It beat “Something Just Like This” by The Chainsmokers and Coldplay.
On Spotify, the song broke the record for the most plays within 24 hours, beating Ed Sheeran’s “Shape of You.”
“Look What You Made Me Do”‘s music video has become controversial, with many speculating that it is targeted towards her detractors, notably Kim Kardashian West and Kanye West, and Katy Perry. Fans have drawn parallels using the video as a guide.
It also ends with a group of Swifts from the singer’s different eras, poking fun at her penchant for playing the victim.
Watch the music video below:
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