For the second year running, Taylor Swift has been named Twitter’s Most Influential Person. She was given this distinction by social media analysis company, Brandwatch. The Twitter accounts are ranked according to an influence score determined by Brandwatch.
The measure of how influential an account or person is generally boils down to genuine engagement. Brandwatch explains that “audiences rank accounts according to a selection of criteria that, added together, create their influence score.”
“While lots of followers, retweets and replies will help, the more influential the people they engage with, the better the score,” it further clarifies.
It’s hardly a surprise that Swift was named 2019’s most influential person on Twitter when the same accolade was given to her in 2018 — a year where she tweeted only 13 times! 2019 saw her much more active on the social media platform, especially around the times her singles and the new album was released.
Swift is joined in the rankings by musicians Katy Perry, Ariana Grande, Lady Gaga, TV host Ellen DeGeneres and reality star Kim Kardashian. The men in the list are Elon Musk, Donald Trump, Indian Prime Minister Narendra Modi, and Cristiano Ronaldo.
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