What is your main reason for traveling? For a lot of people, reuniting with friends and family is the main reason to travel this year. According Agoda’s Travel Trend survey, which asked travelers globally to share their top travel goals for the new year, reuniting with loved ones emerged as the top reason. Wellness and food, arts and culture, adventure, and celebrating a milestone rounded out the top five.

Photo by Asad Photo Maldives

The 3 Main Reasons Why Filipinos Travel

For Filipinos, seeking out adventures (30%) emerged as the top reason to travel. Reuniting with family and friends and celebrating milestones together are core to Pinoy culture and have also prevailed as top reasons to take a trip at 23% and 15%, respectively.

Photo from Agoda

Travelers from Taiwan (33%), Australia (31%), and the United States (25%) will most likely plan a holiday reunion with family or friends. For travelers from several other countries, however, there are other key motivations to embark on a trip. In South Korea, Thailand, and Singapore for example; recharging mentally and physically tops the list, contributing to the number two spot for wellness in the “reasons to travel” ranking of Agoda’s Travel Trend survey.

Among people from Japan (44%), Taiwan (24%) and Vietnam (23%); the biggest travel appetite is for (re)discovering food, arts, and culture. In fact, a staggering 44% of Japanese travelers listed this as their main travel goal, the highest number for any travel objective in a single country—four times more than the Philippines, where only 11% are looking to travel for food, arts, and culture. Adventure travel also ranks highest among travelers from Indonesia (23%).

Got an interesting story you’d like us to feature? Email me at angeline.wheninmanila@gmail.com or send me a direct message at When in Manila Angeline on Facebook. Interact with the team and join the WhenInManila.com Community at WIM Squad! Join our WhenInManila.com community on Viber, as well!