Itching to travel? Miss the pre-pandemic world? Want to show people how beautiful your hometown can be? Coinciding with the recent launch of the More Fun Awaits Campaign, the Department of Tourism (DOT) calls on Filipinos to be “Ambassadors of Fun” and promote their hometown’s tourist attractions using various social media platforms.
This is part of the DOT’s crowdsourcing campaign wherein netizens will become tour guides of their locale by posting their own virtual tours or sharing their own photos on their recommended destination, activity, or dishes.
Mt. Pulag, Benguet. Photo by Rio Lind (@heyitsmakee)
The campaign aims to build interest in local destinations by assigning a weekly theme, such as must-visit destinations, must-try activities, or must-sample cuisine, which will be the basis for the posts. It will tap both ordinary netizens and local content creators as ambassadors of fun.
To join, you can simply choose a platform—Tiktok, Facebook, Instagram, or Twitter—and post a photo or video of the destination/cuisine/activities in your area that you think should be experienced by tourists. Your post should include the
hashtags #MoreFunAwaits and #ItsMoreFunInThePhilippines and must tag the official DOT social media pages. Selected posts will then be featured on DOT’s social media pages or used as part of promotional campaigns for international tourists.
Coron, Palawan. Photo by Ryan Ramal (@layag.palawan)
The DOT has also collaborated with local content creators from different regions to share what’s new in their respective locales, such as the changes since the pre-pandemic period, new places or dishes they have discovered, and customs and traditions that continue to flourish or had been given a new twist to adapt to the new normal.
With more ambassadors of fun, the DOT sees the collaborative campaign as an effective way to show tourists, both local and foreign, what More Fun Awaits on their next trips to the different destinations in the country.
Find out more about the More Fun Awaits campaign here.
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