Move aside, because in this age of new social definitions – yuppies, millennials, hipsters and yuccies—there is a new breed in town, a new kind of man.
Maybe you’ve met this generational archetype, his Instagram feed reels of daily doses of cuteness, he is comfortable gushing about his girlfriend’s beauty, and isn’t ashamed to admit that he enjoys a good cuddle session. Whoever said showing care was a sign of weakness has obviously never met this guy.
Global masculinity studies show that this new kind of men no longer shy away from exhibiting their softer side – showing care. In fact ninety percent of men around the world see their caring side as a sign of strength. And 86% of men say that the idea of masculinity has evolved compared to their father’s generation.
So how do you know if you have adjusted to this cultural evolution and have fallen under this archetype? You know you’re a new kind of man when you can relate to at least one of these…
- You have initiated to watch a chick flick in the cinemas at least once
- You have traded your sports car for a van
- You have a dad bod and are proud
- You have been caught with stickers, glitter, fake tattoos, or nail polish stuck to a body part or painted on your nails
- You have no qualms about whipping out chap stick or putting lotion
- You gush when you see cute pictures of puppies
- You do household chores with no one bugging you about it
- You have a go-to barber
- You have been seen sporting a pink backpack
David Beckham and Stephan Curry, know exactly what we are talking about. They exude a character of strength, but are not afraid to show their caring side.
Dove Men+Care, a complete range of products from a well-loved brand, celebrates this evolved vision of masculinity – a strong and caring character of today’s men, recognizing how care makes them stronger.
Last August 9th, Dove Men+Care, embarked on a mission to reveal just how prevalent this new kind of man is in Manila. Not only are these men strong, but also are willing to show care to people around them. Meet the Real Men of Manila, men who show strength in care, and are proud of it.
Odie Aliwalas – Senior Accounts Specialist + Rockstar of the family. Cares about family and career
Dexter Polician – Marketing Profesisonal + Todler at Heart. Cares about family and career
Gino Carlo Ng – Banker + Supportive Brother. Cares about family, career and the future
Erickson Cruz – Career man + loving father. Cares about wife, children and career
Mon Samarista – Husband + devoted father. Cares about family, career, and friends
Enrique Ramos – Basketball fan + Loving lolo. Cares about family
Gino Pineda – Tech Manager + loving boyfriend. Cares about family, relationship and career
Aly Concepcion – Working student + proud son. Cares about family, sports and education
Ryan Wetherell – Basketball player + loving partner. Cares about girlfriend, family, and God
JC Intal – Professional Basketball Player + soon to be father. Cares about soon to be baby, family and basketball
Paolo Domingo – Presidential Staff Officer + Supportive boyfriend. Cares about family, girlfriend, future businessman
Beans Gonzalez – Business Man + Family Man. Cares about family.
What do you think about this new type of man? Does your dad, husband, brother or boyfriend comfortable in showing his caring side as well? Do you think it’s ok for men to show their softer side? We’d love to hear your thoughts! Feel free to comment below.
For more updates, visit facebook.com/DoveMenCarePh and follow hashtags #DoveMenPlus and #DoveMenCare
