Hold your horses (…or unicorns), because JENTLE SALON is arriving in the Philippines!
Gentle Monster and JENNIE’s collection “JENTLE SALON” (Photos by Petra Collins)
In case you missed it, JENTLE SALON is only the third project imagined by Gentle Monster and Blackpink’s Jennie Kim! The two creative forces’ collaborative collection transcends the realm of eyewear through its eye-catching charm designs, encouraging a diverse expression of style. And we are so excited to get our hands on them!
Gentle Monster and JENNIE’s eyewear collection is embellished with eye-catching and diverse charms to suit every aesthetic. But what truly makes the JENTLE SALON collection stand out is its innovative elements, such as its customizable frames! Comprising eight different frame silhouettes, these eyewear pieces feature temples designed for detachable charms and seamless sliding into your hair, akin to a barrette.
Furthermore, JENTLE SALON allows you to discover a range of 11 charms that sophisticatedly interpret JENNIE’s favorites – like capybaras and clouds – amongst a refined line of eyewear through Gentle Monster’s official and offline stores.
Around the world, JENNIE’s captivating touch on this unique collection can only be experienced through special pop-ups in 13 global cities with a dreamy campaign. These are Seoul, Tokyo, Osaka, Shanghai, NYC, Singapore, Taipei, LA, Hong Kong, Kuala Lumpur, and MANILA! Each pop-up welcomes you to a third fantasy world envisioned by Gentle Monster and Jennie. Nostalgic stuffed animals are reinterpreted through the eyes of Gentle Monster, expressed as fantastical objects centered around mythical unicorns, manifesting Jennie’s dreams.
Watch: BLACKPINK’s Jennie Kim Dances In The Moonlight In “You & Me” Performance Video
The 13 JENTLE SALON pop-ups worldwide offer an experience beyond words, immersing visitors in the unparalleled creativity and charm of the collection. To explore the full Jentle Salon lineup crafted through the unique collaboration between Gentle Monster and JENNIE, you should definitely see it first-hand! From May 1 to June 30, 2024, Filipinos can visit Shangri-La at The Fort, Manila on 5th Ave, Taguig City (SUN-THU: 11 am–10 pm / FRI-SAT: 11 am-11 pm).
Meanwhile, Gentle Monster and Jennie’s JENTLE SALON’s campaign video directed by Yuann showcases Jennie pushing her boundaries as an artist and highlights the creative design elements of this new collection. Watch it below!
The campaign images spread throughout this article are captured by artist and photographer Petra Collins. Instilling a sense of magic through an analog lens, these photographs are an invitation into the JENTLE SALON dreamscape!
Also read: Here’s Why King Charles III Honored BLACKPINK At The Buckingham Palace
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