In a remarkable display of leadership, Filinvest Land, Inc. (FLI) and its Executive Leadership Team emerged victorious at the Asian Management Excellence Awards, clinching the Philippines Team of the Year – Real Estate category.
The prestigious awards programme celebrates the finest business leaders, innovators, and companies in Asia. It commends exceptional achievements in operations, including employee engagement programmes, diversity and inclusion projects, and health and wellness initiatives.
Photo: Filinvest Land Inc.
The recognition is a testament to FLI’s commitment to innovation, adaptability, and outstanding achievements in the real estate sector, particularly in the realm of digitisation.
Innovative digitisation leadership
In 2022, FLI’s Executive Leadership Team showcased a dynamic and innovative approach, leveraging advanced digitisation strategies that played a pivotal role in the company’s success. The power of digitisation was not merely a response to challenges posed by the pandemic; it became a driving force behind FLI’s resilience and growth.
Initiatives like My Home App, Service Desk Online, Sellers’ Hub App, and Building Information Modeling (BIM), not only enhanced customer experiences and efficiency but also revolutionised internal processes, making FLI’s products and services accessible to both sales teams and clients.
FLI’s digital initiatives were seamlessly integrated with its strategic vision, resulting in the successful launch of various housing and condominium projects. Bolstering its market leadership with a total portfolio value of almost PHP 6b, FLI’s notable projects like Panglao Oasis in Taguig City and Futura Monte in Camarines Sur were complemented by the strategic expansion of its footprint into emerging cities such as Dumaguete in the Visayas Region and General Santos in the Mindanao Region. FLI has also expanded its presence strategically with projects like New Fields in Rizal and Alta Vida in Bulacan.
Overcoming hurdles and boosting social responsibility
Despite challenges brought about by the pandemic, FLI’s Executive Leadership Team secured leases for nearly 20,000 square metres of office space for both Filinvest REIT Corp. (FILRT), Filinvest Group’s real estate investment trust arm, and non-FILRT office buildings, demonstrating strategic decision-making and market acumen.
Revenues surged to almost PHP 20 billion, marking an impressive 12% increase from the previous year. Residential revenues grew by 14%, driven by the strong performance of housing projects and mid-rise condos, whilst rental revenues also saw a 14% increase.
On the aspect of corporate social responsibility, FLI’s Pusong Filinvest programme made a significant impact through initiatives like donating medical-grade surgical face masks in partnership with Temasek Foundation, a Singapore-based non-profit organisation. FLI also launched the FilVax Nationwide vaccination programme, where the company set up Mega Vaccination Centres across the country. Other initiatives in the Pusong Filinvest programme were supporting orphans and children with cancer, and providing relief to calamity-stricken communities. The firm’s commitment to diversity is also evident in its high proportion of women in executive positions, contributing to innovation and comprehensive problem-solving.
The visionary leadership, agility, and dedication to excellence of FLI’s Executive Leadership Team have not only led the company to weather the challenges but also propelled it to unprecedented success. “[Our] commitment to social responsibility, diversity, and environmental sustainability makes [us] a true inspiration in the business world,” said Filinvest Land President and CEO Tristan Las Marias.
With visionary leaders at its helm, FLI remains steadfast in its commitment to excellence and is passionate about helping build the Filipino dream.
This article originally appeared in The Asian Business Review.
