In an extraordinary partnership that combines the world of luxurious sleep experiences and artistic storytelling through ballet, two pioneers come together — America’s #1 Mattress Brand, Sealy Posturepedic® and the country’s premier ballet company, Ballet Philippines.
With the shared connection between dreams and ballet, Sealy Posturepedic® recognized a great opportunity to collaborate with one of the Philippines’ premier ballet companies. Ballet Philippines embodies excellence, innovation, and dedication, aligning seamlessly with Sealy’s commitment to crafting transformative sleep experiences for its clients.
Photo: L-R: Chee Yan Lee, Stephen D. Sy, Kathleen Liechtenstein, Rosalind Wee
The partnership between Sealy Posturepedic® and Ballet Philippines was solidified during a momentous MOA signing event at the Twenty-Four Seven Building, Focus Global, Inc.’s flagship showroom in the country. Stephen D. Sy, President of Focus Global, Inc., expressed enthusiasm for the collaboration, stating, “At Focus Global Inc., we have always been committed to providing our clients with the finest products, coupled with excellent customer service, and this partnership with Ballet Philippines allows us to extend our dedication to excellence beyond the realm of sleep. Ballet Philippines shares our vision of craftsmanship, innovation, and artistic expression.”
The partnership between Ballet Philippines and Sealy is considered a milestone in the brand, as expressed by Mr. Chee Yan Lee, General Manager of the Sealy Asia Group of Companies, “The signing of the Partnership between Sealy Posturepedic® and Ballet Philippines represents a collaboration that holds immense promise. Our shared commitment to high standards of excellence, dedication to craftsmanship and continuous innovation is what brought us together, and it is these shared values that will guide us as we move forward.”
The Art of Posture
At the heart of the ballet lies an unwavering dedication to mastering the art of posture. The timeless elegance and poise exhibited by ballerinas are the result of years of rigorous training and a deep understanding of the body’s alignment. Sealy Posturepedic®, a pioneer in sleep innovation, recognizes that impeccable posture starts with quality sleep and a supportive foundation.
Photo: Sealy
The partnership of Sealy and Ballet Philippines came together so naturally and was described as a “perfect pairing” by Ballet Philippines President, Ms. Kathleen Liechtenstein “When we first began our talks with the Sealy team, my immediate thought was, “This is a perfect pairing, that comes at the perfect time. As a professional dance company, movement is our raison d’etre or reason for being. Every perfectly executed jete or arabesque is powered by healthy habits that include time for rest and recovery. There was no better choice for us when it comes to rest, recovery, and sleep technology than Sealy.”
Supporting Dreams and Aspirations
The partnership between Sealy Posturepedic® and Ballet Philippines goes beyond just showcasing the art of ballet. It represents a shared commitment to nurturing dreams and supporting the pursuit of excellence. Sealy understands that quality sleep is not only the foundation for physical well-being but also for fostering creativity, resilience, and the pursuit of artistic mastery.
Sealy’s Commitment to Support and Comfort
For the past seven years, Focus Global, Inc. has exclusively distributed Sealy Posturepedic® in the Philippines, always striving to provide clients with the finest products and exceptional customer service. Their range of mattresses is designed with advanced support technologies that ensure optimal spinal alignment during sleep. By fostering a restorative sleep environment, Sealy empowers ballerinas to wake up refreshed, poised, and ready to conquer each day with grace. This partnership with Ballet Philippines allows them to extend their dedication to excellence beyond the realm of sleep.
As America’s #1 Mattress Brand, Sealy Posturepedic® has revolutionized sleep for Filipinos, delivering cutting-edge mattress technology and an unwavering commitment to comfort and support. Trusted by millions worldwide and found in prestigious hotels such as Marina Bay Sands® Singapore and The Ritz-Carlton®, Sealy’s reputation precedes itself.
L-R: Dennis Tan, Chee Yan Lee, Stephen D. Sy, Kathleen Liechtenstein, Rosalind Wee, Bernadette Aboitiz
At the heart of Sealy Posturepedic® mattresses lies the revolutionary Posturetech Titanium Coil, uniquely crafted from titanium alloy. This patented coil technology provides optimal spinal support while ensuring a comfortable, durable, high-quality mattress.
Each Sealy mattress is engineered to endure the test of time, maintaining its shape and comfort for years. Rigorous testing and top-quality materials, including twice-tempered PostureTech® Titanium coils, ensure unparalleled durability. The 10-year warranty offers customers peace of mind, emphasizing Sealy’s commitment to quality and longevity.
Embracing diverse sleep preferences, Sealy Posturepedic® offers various collections, ranging from plush comfort to firm support. With four distinct collections in the Philippines, clients can find the perfect match for their needs.
Over the seven years of Sealy’s presence in the Philippines, customers have lauded the difference Sealy Posturepedic® mattresses have made in their sleep quality and overall quality of life. These mattresses have become indispensable in homes, promising a perfect night’s sleep.
To experience the magic of Sealy Posturepedic® firsthand, clients can visit any of the five showrooms scattered across Metro Manila. Each showroom offers the opportunity to explore the various collections, guiding customers toward the perfect night’s sleep they’ve always desired. Visit sealy.ph for more information.
