Superbrand Chooks-To-Go Ranks First in Consumer Vibe Asia Survey of Roasted Chicken Brands

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June 8, 2015 – A recently concluded consumer research conducted by Consumer Vibe Asia, Inc. revealed that Chooks-to-Go is the most preferred brand across all nominated roasted chicken brands across key areas in Luzon, Visayas, and Mindanao.  Respondents rated the product according to taste, aroma, tenderness, and other characteristics. The leading national brands included Sr. Pedro and Andoks, and also included strong local players in Luzon, Visayas and Mindanao.  


The findings were based on a Quantitative Study (Blind Monadic Product Test) with a sample size totaling 1,097 respondents in key cities in the Philippines for the period January to April 2015. The sample size is statistically conclusive.


Chooks-to-Go (Chooks) ranked the highest in all areas, across all brands. For Luzon, Chooks ranked first (54%), followed by Sr. Pedro (46%) and Andoks (38%).  For Visayas, Chooks also ranked first (49%), followed by Sr. Pedro (34%), and Negros Lechon (22%).  For Mindanao, Chooks ranked first (43%), followed by Disyang (29%), and Kurdapoys (18%).


A Superbrand that serves the best from farm to plate

Being one of the Superbrands of the country, Chooks-to-Go commits to giving the best roasted chicken product that truly delights the Filipino palette by being masarap kahit walang sauce. According to Bounty Agro Ventures, Inc., Chooks-to-Go’s success is a product of its company’s dedication to giving the best poultry products, from farm to plate. Chooks-to-Go completes the farm-to-plate integration as it serves freshly cooked food of the best value to every neighborhood.

The chickens served in all their stores are harvested from company-managed farms and dressed in company-managed dressing plants that are all accredited by the National Meat Inspection Service (NMIS). Quality standards are ensured at every step of its production. Chooks-to-Go has earned its place as a super national brand.


Bounty Agro Ventures, Inc. is also the producer of Asia’s Best chicken, Bounty Fresh Chicken. For more info:


Consumer Vibe Asia, Inc.

Suite 3010 Cityland, Pasong Tamo,

Tower Don Chino Roces Avenue, Makati

8178243 | 8178239

+63 927 874 3142


Consumer Vibe Asia is a market research company with expertise in both qualitative and quantitative consumer & market studies, research training programs, and workshops and corporate market research consultancy.



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