Study Reveals Philippines’ Top Instagram Earner in 2021

According to a NetCredit study, the highest-earning Instagram user from the Philippines in 2021 is Pia Wurtzbach!

The study by the Chicago-based lender group factors in personalities’ following and sponsored posts. NetCredit reportedly listed the most followed celebrities on the social media platform from different countries first. Afterward, they identified which are ads or sponsored from the celebrities’ posts. Based on figures from HopperHQ’s “Instagram Rich List” and “Random Forest,” the group was able to get a ballpark of their earnings.


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A post shared by Pia Wurtzbach (@piawurtzbach)

Results revealed that Miss Universe 2015 is the only Filipino celebrity in their list of “Which Celebrity Earns the Most from Instagram in The World”. Through their method, they also learned that Wurtzbach earned approximately USD 3,669,205 or around P216 million through Instagram in 2021 alone.

Related: Pia Wurtzbach Reacts to Joshua Garcia’s New Dance Video

The Philippines’ top Instagram earner is listed alongside Ellen Degeneres (USD 33,723,706), Justin Bieber (USD 4,427,738), and Dua Lipa (USD 13,046,529); as well as Lisa (USD 8,760,460) and Jisoo (USD 18,896,411) of Blackpink.

Overall, the top-ranking Instagram earners of Instagram globally are football superstars Cristiano Ronaldo (USD 85,217,365) and Lionel Messi (USD 71,963l449).

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