At a rough estimate, there are over 80,000 tons of plastic that are polluting the Pacific Ocean. Want to know how large that area is? Just know that it is roughly three times the size of France, and it’s only getting bigger and bigger, which is naturally why we should be more concerned. As of now, it looks like more brands are becoming more eco-conscious than ever as Adidas has now made a pledge to create more sustainable products.
As most of us seem to still be living outside of these harsh realities, there is a continuous growth of eco-conscious companies like Adidas and Parley for the Oceans who are already fighting the environmental battle. Together, they are already raising much awareness for its consumers regarding such a serious issue where they are now taking action.
According to Highsnobiety, the German sportswear giant has vowed that they will no longer be making use of “virgin plastic” in the products they will produce which includes polyester.
According to a report by the Financial Times, they report that Adidas has shared their commitment to change their manufacturing process and soon they will be transitioning to the use of recycled plastics only by 2024.
The brands, who are battling the perils of ocean plastic pollution, will also cut out the use of virgin plastic in its offices, warehouses, retail outlets, and distribution centers, saving an estimated 40 tons of plastic per year in total.
Polyester is used across a wide variety of sports garments, such as jerseys, shorts, and sports bras, due to its lightweight, quick-drying nature. Adidas said its SS19 line would be made using approximately 41 percent recycled polyester, and that its shoes in collaboration with Parley — silhouettes crafted from plastic waste intercepted before it reaches the ocean — are expected to experience an increase in sales.
As they move into a more green way of manufacturing their goods, Adidas has come to embrace recycled materials as many brands are becoming more environmentally friendly. Also, they might be doing so to cater to their image of appealing to the anti-plastics movements where it is very much popular across Europe and the UK.
Furthermore, environmental organizations have given praise to the sportswear giant’s initiative to go green. “I’m happy to see that industry leaders like Adidas are working towards a change, but we need to continue,” Erin Simon, the director at the World Wildlife Fund, shares.
Do you think more brands should follow in Adidas’ footsteps to help the environment? Share your thoughts with us![fb_instant_article_ad_01]?