Specialty Beverage Distributor Brews Nationwide Campaign for Cafes and Consumers

Restrictions have finally eased in parts of the Philippines, so coffee and tea lovers can look forward to enjoying their favorite drinks from cafes once again. With many having stayed for weeks at home, a refreshing drink is always a great way to perk up one’s day.

Equilibrium Intertrade Corporation – the country’s leading distributor of top-quality coffee, tea, and specialty beverage products, and partner to Manila’s biggest luxury hotels, restaurants, and coffee shops – aims to bolster the local café industry and share the home café experience with the launch of its “Kaya Natin Ito” campaign.

The campaign, which runs until July 30, 2020, lets customers avail of select items such as premium teas, syrups and sauces, smoothie and latte mixes, as well as milk and non-dairy offerings, with Equilibrium’s Buy-One-Take-One promo. The promo covers exciting products from world-renowned brands such as Dilmah, Torani, Mocafe, Gippy, and Ambiante. Existing customers can also avail of special coupons that entitle them to exclusive discounts on Equilibrium’s website, www.equilibrium.com.ph.

Kaya Natin Ito Campaign Equilibrium

Equilibrium’s café owner customers can expect free service and cleaning for their machines without them even needing to make a call. Equilibrium’s technicians will be scheduling visits to its clients to render the service for all espresso machines, blenders, and grinders purchased from the company.

Sharing the love for coffee

For coffee aficionados and budding coffee shop owners, Equilibrium’s EQ Community Rewards takes the experience up a notch. Part of the coffee company’s commitment to promote sustainable, innovative, and socially responsible solutions, it goes the extra smile to establish an unmatched customer experience.

The EQ Community is an exclusive community that lets members express their shared love for coffee, as well as their knowledge and expertise on specialty beverages. The best part? Membership is free for startup businesses, independent businesses, and mainstream businesses.

EQ Community Equilibrium

Those part of what Equilibrium considers its virtual family will be the first to receive updates on products, services, promos and discounts. Plus, they will have instant access to free recipes care of the company’s resident mixologists and coffee experts. Members can also join the free EQ e-learning classes and learn about Equilibrium’s upcoming events and activities.

Registering for the EQ Community, which is set up on Equilibrium’s official Facebook page, is simple and easy. Customer service representatives will get in touch with qualified businesses and send them a link to sign up for the group. Once reviewed by administrators, they will shortly become part of the private platform.

The company’s post-pandemic initiative is also worth mentioning: Equilibrium launched its coffee subscription program dubbed One with the Curve Coffee Subscription for offices that will open and may want to provide high-quality coffee to their employees in the safety of the workplace or home so they no longer have to venture outside to buy their brew. The subscription plan offers a range of bundles that will satisfy every caffeine needs accompanied by a coffee maker to be delivered straight to the designed location.

Rejuvenating our frontliners

As a show of its heartfelt support for health workers all over the Philippines, Equilibrium is extending its coffee, teas, and ready-to-drink beverages to various hospitals and medical facilities.

Curve Coffee Collaborators Equilibrium

The courageous physicians, nurses, and staff from Asian Hospital, the Research Institute for Tropical Medicine (RITM), as well as San Lazaro Hospital have benefitted from Equilibrium’s coffee products to keep them refreshed and energized. More hospitals will soon likewise receive refreshing and rejuvenating drinks as they fight the unseen enemy.

Stimulating the Filipino coffee industry

Equilibrium Intertrade Corporation has been brewing strong partnerships with companies since 1998. A pioneer in the coffee market supplier industry, it was the first to set up branches in Mindanao in 2006 to 2007 and in the Visayas region in 2008. It currently operates in 10 key market locations throughout the Philippines, including Metro Manila, Cagayan de Oro, Davao City, Cebu City, Puerto Prinsesa City, Palawan, Baguio City, Naga City, Pampanga, and Iloilo.

Part of its mission of supporting young entrepreneurs building a coffee business, Equilibrium also shares its years of expertise through an affiliated international school. Equilibrium takes passion in not just getting these budding businessmen the right tools and coffee education to get started, but also to keep their craft alive and flourishing by providing technical support, business solutions, as well as keeping them abreast of industry trends.

Equilibrium Intertrade Corporation


Website: https://www.equilibrium.com.ph

Facebook: https://www.facebook.com/EQuilibriumIntertradeCorp

To know more about the coffee subscription plans and avail, you may check www.curve.coffee

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