If you own any business, social media is a great tool to promote your brand among your target customers. Aside from your own website or basic marketing materials such as brochures and business cards, you should consider investing in your social media campaigns. Here’s why:
People are on social media.
To increase your sales, you have to expose your products or services to as many prospective customers as possible. Social media allows you to promote your brand to a large number of people in a short amount of time.
The Digital in 2017 report showed that Filipinos spend an average of 4 hours and 17 minutes daily on social media sites such as Facebook, Snapchat, and Twitter. On Facebook alone, 47 Million Filipinos have an account and can learn about your brand if you know how to use this platform.
It requires a minimal budget.
Over 50 percent of B2B marketers rank social media as a ‘very’ or ‘somewhat’ low-cost ad option. This compares to 42.5 percent for search ads, and 41.7 percent for display ads.
Setting up social media ads is easy.
Creating a simple social media campaign is easy. You do not need to have an expert marketer do the work for you. As long as you have your copy with an image or video to go with your advertisements, you can run them on any social media platform in a few steps.
But if you want your social media marketing efforts to be sustainable, learning principles including what works and not will help you make the most of your campaigns.
Go Up Events Manila invites you to join an upcoming social media workshop to learn how you can maximize Facebook, YouTube, Instagram, and Twitter to promote your products or services.
Boost: Social Media Marketing Workshop is scheduled on September 23, 2017 at The Workshop by OCD Services in Kamuning, Quezon City.
Topics to be discussed include:
- Facebook Marketing
- Maximizing Keywords and Hashtags
- Leveling Up Your Instagram
- Video Marketing
- Black and White Hat Marketing
- Influencer and Affiliate Marketing
Speakers are online entrepreneurs themselves who have trained several business owners like you on how to promote their brand on social media.
Via Galang is an international shoe designer, freelance trainer, and blogger. Her interest with social media marketing started when she was assigned to train real-estate agents on how to market their services online for four years. She eventually used her knowledge to launch her fashion retail business last year. Via was featured in TV5, Net 25 and several online magazines.
Jonah Chipeco is a resource speaker, marketer, and writer. Her online retail business was nominated for the Golden Globe Annual Awards for Business Excellence from 2015 to 2017. She also started Go Up Events’ workshop services in 2016 and gained clients through online marketing efforts.Jonah was interviewed on Inc. Southeast Asia and Eagle News Philippines.
The registration fee for the whole day workshop is only P2,500. Avail a discount when you register before August 31 or sign-up as a group.
For more information, visit bit.ly/GOUPSocialMedia or email goupeventsmanila@gmail.com.
References:
- Camus, M. R. (n.d.). PH world’s No. 1 in terms of time spent on social media. Retrieved August 18, 2017, from https://technology.inquirer.net/58090/ph-worlds-no-1-terms-time-spent-social-media
- A profile of Internet users in the PH. (n.d.). Retrieved August 18, 2017, from https://www.rappler.com/brandrap/profile-internet-users-ph
- 21 Social Media Marketing Statistics You Need to Know in 2017. (2017, August 16). Retrieved August 18, 2017, from https://www.dreamgrow.com/21-social-media-marketing-statistics/
- All the Social Media Advertising Stats You Need to Know. Retrieved August 18, 2017, from https://blog.hootsuite.com/social-media-advertising-stats/
