SKYathon 2015 Boracay Beach Run

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SKYcable is the largest cable operator in the country and the leader in the cable entertainment industry. SKYcable’s viewership or reach is at 2.5M for Sky Manila and Destiny plus 1.5M for Sky Regional for a total of 3.5M viewers. Sky Cable now dominates the cable TV market with about
94% market share nationwide.

This year we will be mounting another milestone event that aims to help save the island of Boracay. The SKY Life Boracay Weekend, slated on April 25, 2015. The weekend festivities will be highlighted by SKYathon 2015. Now on its 6th year the much awaited beach run for a cause which targets to help increase awareness on preserving the island of Boracay will be held on April 25, 2015 and aims to have at least 800 to a thousand runners for this year. Race start and finish line will be at Epic Boracay, Station 2. The beneficiary of this year’s race is the Philippine Red Cross Malay Chapter – also our race partner in providing resources to safeguard the participants.

To highlight another milestone this year we are partnering with one of the most trusted name in the Running Community, Coach Rio Dela Cruz of RunRio. A celebratory event dubbed as UPBEAT! The SKYathon Victory Party will be held at the race kick-off venue with free booze, exciting activities and all night partying featuring top local acts and two of Manila’s Top DJ’s.

Our online registration partners are takbo.ph and runrio.com. Onsite registration partners will open on Feb. 15, 2015. For more details please check the following links: www.skyathon.com, www.facebook.com/skyathon, www.takbo.ph, www.runrio.com, www.pinoyfitness.com

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