Shake Shack’s going to have a shake sale that’ll help community kitchens feed the hungry

Shake Shack is kicking off its first Great Philippine Shake Sale in the Central Square and SM Megamall Shacks from August 24 through September 6 with two limited-time flavors: Vanilla Cookies & Cream and Chocolate Cookies & Cream, and proceeds will benefit Art Relief Mobile Kitchen (ARMK) to support feeding the hungry through community kitchens.


Chocolate Cookies & Cream , Chick’n Shack and Shackburger


Vanilla Cookies & Cream, Chick’n Shack and ShackBurger

Inspired by the American tradition of fundraising bake sales, the Great Shake Sale began in 2012 as Shake Shack’s initiative to raise awareness and funds to end childhood hunger in America. Since 2014 it has gone global, inviting Shack fans around the world to continue to Stand for Something Good and raising over $2.6 million for the campaign!

This year, the Philippines joins in on the fun and donates P50 from every shake sold to ARMK. For just P50, Shake Shack can provide a freshly cooked nutritious meal to an individual in need through ARMK’s kitchen.


Shack classics

ARMK brings food relief to Filipino communities in distress – stricken by natural and man-made disasters. Founded by acclaimed photojournalist Alex Baluyut, together with Precious Leano, ARMK started out as a volunteer response team made up of photographers and artists to help feed families devastated by Supertyphoon Yolanda (Haiyan). Their first community kitchen was in Villamor Airbase in 2013 feeding Haiyan evacuees and mobilizing over 2,000 volunteers cooking nonstop for 22 days. For the past seven years, they have set up mobile kitchens across the country, serving thousands of meals on over 50 missions with dedicated and skilled volunteers who prepare, cook and distribute comfort food to families in need. They provide free recovery meals where they are needed, with food and ingredients sourced from donations of the Filipino community.


The first-ever Great Philippine Shake Sale happening on August 24 to September 6, 2020

“Sometimes, all that people need to start bouncing back is a decent meal,” said Alex Baluyut, founder of ARMK. “People can come together and start their own community kitchen. We have shown that it can be done.”


Art Relief Mobile Kitchen’s feeding missions

“The core mission of the Great Philippine Shake Sale is to feed the Filipino families in need and we’re looking forward to sharing this moment and reaching this goal with the Shack community, together with ARMK,” said Steve Sarmenta, EVP for Specialty Food Retailers, Inc. “What’s inspiring about ARMK is their commitment to help and empower these communities to be able to re-start and get back on their feet. It’s this grassroots value of theirs that we know we’ve found the perfect partner community in ARMK.”

14 15 18

Distribution in Tuguegarao

Sip away, share the Shack and shake out the hero in you with the first Great Philippine Shake Sale!

Specialty Food Retailers, Inc. (SFRI) is the exclusive franchise holder of Shake Shack in the Philippines.

SFRI is a member of the SSI Group.

Follow @shakeshackph and @ssilifeph on Instagram and Facebook for more information.

For around the clock Shack news, check their Twitter account @shakeshack_ph.

Store information:

Shake Shack Central Square, BGC Store hours: 10am to 7pm

Shake Shack Mega Fashion Hall Store hours: 10am to 7pm

Learn more at: shakeshack.ph | facebook.com/shakeshackph | @shakeshack | @shakeshackph

About Shake Shack: Shake Shack is a modern-day “roadside” burger stand known for its 100% all-natural Angus beef burgers, chicken sandwiches and flat-top Vienna beef dogs (no hormones or antibiotics – ever), spun-fresh frozen custard, crinkle cut fries, craft beer and wine and more. With its fresh, simple, high-quality food at a great value, Shake Shack is a fun and lively community gathering place with widespread appeal. Shake Shack’s mission is to Stand for Something Good® , from its premium ingredients and caring hiring practices to its inspiring designs and deep community investment. Since the original Shack opened in 2004 in NYC’s Madison Square Park, the company has expanded to more than 275 locations in 30 U.S. States and the District of Columbia, including more than 90 international locations across London, Hong Kong, Istanbul, Dubai, Tokyo, Philippines, Mexico, Singapore, Seoul, Shanghai and more.

About SSI Group, Inc: SSI Group, Inc. is the leading specialty retailer in the Philippines with an extensive portfolio of established international brands that caters to all aspects of a quality lifestyle and is supported by a nationwide strategic retail presence. Leading the Philippine specialist retail market in terms of the size and breadth of its international brand portfolio and store footprint, SSI Group Inc. has also expanded its retail format offerings with its entry into eCommerce, unique restaurant concepts such as SaladStop! and Shake Shack, and mall developments such as the premiere lifestyle destination Central Square. It is also the first specialty retail company to receive the Economics Dividend for Gender Equality (EDGE) Certification in the Philippines and in South East Asia, as it reinforces strong gender balance and an inclusive workplace culture. Visit www.ssilife.com.ph or follow @ssilifeph on Instagram for information.

When In Manila When In Manila