Despite the pandemic, The Villar Group continues to work hard and help businesses survive these trying times. They are bringing back the Villar Convention for the third time and this time, highlighting emerging trends in retail and malls.
Set to start on December 3, 2021, the third edition of the Villar Convention or VICON will be entitled RISE: Retail Innovation Shopping Expo. It will be joined by the brands under Villar Group’s AllValue its holding company for investments in retail, and its mall affiliate Vista Mall.
Notable among participating AllValue brands are the country’s pioneering one-stop full-line home center AllHome, mid-premium segment leader AllDay Supermarket, the country’s fastest-growing café chain Coffee Project, and a host of its other food, retail, and services brands.
The event will kick off with a summit of key retail and mall personalities. To shed light on the various trends and insights fueling retail and mall industry movement as well as consumer behavior, the Villar Group is tapping international thinktank Globaldata’s APAC Retail and Consumer Head Deepak Nautiyal and Leechiu Property Consultants’ Chief Executive Officer David Leechiu. Leechiu and Nautiyal are slated to speak at the event, as well as join plenary discussions on the future of retail and malls in the Philippines.
VICON will also bring back its interactive virtual space and convention center to hold the AllValue Shopping Party, a showcase of innovation and shopping treats.
The AllValue Shopping Party is a whole day affair that will be featuring up to Php 1 million worth of exclusive promotions and discounts available only at this VICON Rise event. Attendees can also expect appearances from celebrities, thought leaders, and influencers across all interests—Mariel Padilla among many others.
Registered attendees also stand to win exciting prizes from AllHome, AllDay, and the other AllValue brands: an AllHome home makeover, AllDay’s unique grocery hakot and a special AllToys Toy Raid will be up for grabs.
VICON Rise’s virtual halls will also be filled with interactive booths from AllValue brands and Vistamall, where attendees can interact and most importantly, shop.
Here’s what shoppers can expect during this day-long expo:
- Exciting product previews
- Over 1,000,000 in prizes and vouchers are up for grabs via games and raffles
- Live selling bonanza with exciting discounts
- AllToys’ Toy Raid—allows a lucky child to raid our physical store for a predetermined time period.
- Organizing 101 with Issa of Neat Obsessions
- Interior Styling Consultations
- Make-up and styling tutorials
- Plant care seminar
- Fitness and outdoor ideas
- Cooking and Food Prep tutorials
A unique feature the retail edition of VICON is its Business Matching Hall, which allows for VICON Rise’s industry attendees, as well as MSMEs, to network and explore business and employment opportunities, potential partnerships, and a general catch-up on retail trends and insights.
AllValue and Mall business teams—Merchandising, Purchasing, Leasing, Recruitment, and Corporate Sales will all be on-hand to e-meet industry players to explore all partnerships.
