As the beauty industry continues to have a bad rap because of its negative environmental impact, Luxx Lash continues to strengthen its resolve in leaving a positive impact on their community and the planet; transcending their role in the local beauty space by taking responsibility not only to advocate but to also act — using their platform to positively influence and impact, and empowering every member of their community to reimagine a world where beauty’s impact goes beyond you.
As we slowly return to the ‘new normal’, today’s savvy women are now becoming wiser and more practical with their lifestyles. Rather than simply reverting back to old habits, women are taking everything they’ve learned from the pandemic and incorporating these with their old familiar routines.
Over the last two years, we realized that we can do more with less, and become more efficient and wise about how and where we spend our time. The same holds true for women’s beauty routines.
Although women are now wiser and more mindful about the way that they spend their time and resources, there is still an untapped opportunity when it comes to consumer adoption within the sustainable eyelash product category.
Popular lash options fall on two opposite ends of the spectrum – from affordable falsies to premium services, there’s still a knowledge gap in the market when it comes to clean and sustainable lash options such as magnetic lashes or adhesive liner lashes.
As Southeast Asia’s pioneer in clean beauty and sustainable lash beauty innovations, Luxx Lash’s aim is to cut through the noise by encouraging women to reimagine beauty and reminding women that achieving effortless and fuss-free beauty looks can be as easy as popping on a pair of lashes.
For this reason, beginning June to August 2022, Luxx Lashes will be introducing its #ReimagineBeauty campaign with the aim of educating women of the many ways that they can elevate their beauty routines, and empowering women to step out and Wear Their Confidence, regardless of their lifestyles and habits.
Alongside featuring Luxx Lash’s cult favorite lash products, the campaign will also highlight Luxx’s various initiatives to cast a light on its commitment to sustainable and clean beauty.
To encourage every woman to Reimagine beauty with Luxx, they have launched limited-time offers that will allow Luxx gals to reimagine their own looks, share it with their friends, and step out in style with Luxx.
- Beyond Beauty Eco Collection at 25% off for the entire month of June
- Eyessentials sets up to 20% off for the entire month of June
- BFF DAY: Buy 1 pair, get 2nd pair at 30% off with code MYLUXXBFF from June 8-9
- Independence Day Flash Sale: All lashes at 20% off with code INDEPENDENCE20 from June 12-13
- Pride Flash Sale: Diana, Selene, and Ziva bundles at 15% off , All other lashes at 10% off
(ALSO READ: We Are in Love With Luxx Lash’s New Magnetic Lashes)
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