As the nation prepares for the ‘Fight of the Century’ between Manny Pacquiao and Floyd Mayweather, Jr., life insurance giant Pru Life UK is saluting every Filipino ﬁghter by bringing the world title ﬁght live to many who have never before had such an opportunity, particularly those who are still recovering from typhoon Yolanda (international name: Haiyan). Pru Life UK is working with 10 communities in Bulacan, Nueva Ecija, Batangas, Quezon, Albay, Aklan, and Northern Samar, as well as Bantayan Island in Cebu to bring live coverage of the match on May 3. On Bantayan Island, the match will be aired in three municipalities of Santa Fe, Madridejos, and Bantayan.
Through this initiative, Pru Life UK is continuing its long-term commitment to its rebuilding and recovery efforts in the central Philippines following super typhoon Yolanda in November 2013. On Bantayan island, Pru Life UK and its charitable arm Prudence Foundation has helped rebuild houses and shelters and has provided new motorized ﬁshing boats and pedicabs with nearly 250 staff and agent volunteers from 10 countries across Asia and the United Kingdom.
“As the country prepares for the ‘Fight of the Century’, we want to lift the spirits of those ﬁghting to recover from typhoon Yolanda. We are excited about the ﬁght, but more than that, we are inspired by every Filipino ﬁghter from all walks of life. We saw the opportunity to bring the ﬁght to those who do not have access to it, and we are overjoyed to be able to connect them to the rest of the world as we cheer on the ‘People’s Champ’ said Antonio Manuel de Rosas, President and CEO of Pru Life UK.
“Seeing the Cebuanos in Bantayan Island get back on their feet has been a truly a remarkable experience for our staff and volunteers. Helping them rebuild their homes is just the ﬁrst step. We hope that watching this ﬁght live gives them the opportunity to set aside their daily struggles as they join in this national celebration,” he continued.
A TV commercial about this initiative was launched last Tueday, April 28, which was shot on location in Bantayan Island as preparations for the live broadcast of the ﬁght were being made. Pru Life UK is also providing the Iconic Red headbands shown in the commercial to communities across the Philippines to unite them in preparation for the fight. The TV commercial will be aired on television, digital and social media with a hashtag #ForEveryPinoyFighter
“How can we watch the ﬁght if we don’t have electricity?” asked Santa Fe Mayor Jose Esgana. “We are delighted that Pru Life UK is bringing the ﬁght to our island. Everyone is excited about the match, and we support Manny all the way to the end.”
For more information: www.prulifeuk.com.ph