PLDT, the leading Philippine telco company and digital services provider along with its mobile subsidiary Smart unveiled their new logos recently. Both companies say that the fresh new brand identity reflects their desire to give better services to everyone who consumes digital services through them.
The new logo symbolizes the powerful convergence of PLDT and Smart, combining fixed and wireless technologies to serve individual and enterprise customers.
The new logo of PLDT is also a result of the recent name change from its longer form to just PLDT Inc.
PLDT-Smart is on a three-year digital pivot that aims to transform the telco industry by giving better services with a wide range of compelling digital services. In 2016 alone, there was an allocated P43Bilion for capital expenditures and around $100Million more in capex that might be for earmarking after the acquisition of the telecom’s business of San Miguel Corp.
“Rather than allow ourselves to be disrupted by new technologies, we are disrupting ourselves. We have embarked on a digital pivot to enable us to serve the increasing needs of our people’s digital lifestyle and the country’s growing digital economy,” said PLDT and Smart Chairman and CEO Manuel V. Pangilinan.
“We shall lead the digital revolution by embracing the smart life within the organization, pursuing digital innovations and enabling our customers to go digital in their own ways. The biggest winners will be our customers who will have a growing range of choices at their fingertips,” Pangilinan stressed.
The logos are shaped like a triangle to represent the Company’s business pillars which are exceptional people, meaningful innovations and it’s valuable customers. The triangle is also the symbol for Delta that means “Change”.
“Taken together, these three pillars create tremendous energy that will enable our customers to achieve their limitless potential. The triangle’s three sides support each other. Thus, an inherent strength flows harmoniously among the sides to sustain the structure,” Pangilinan said.
What do you think of the new logos of PLDT and Smart?