Play Santa to Less Fortunate Kids This Christmas Through the Share a Toy Project

Feel like doing a good deed this holiday season? If you aren’t too sure how to help the less fortunate, you can play Santa to less fortunate kids this Christmas through The SM Store and Toy Kingdom’s Share a Toy project until December 31, 2021.

Share a Toy 1

Share a Toy booths with bags of toys, playsets, educational board games, and novelty items will be set up in all The SM Store and Toy Kingdom branches nationwide, where you can bring and donate pre-loved or brand new toys that you can buy from The SM Store’s Toy Express and Toy Kingdom.

Aside from making kids happy, you’ll also get something out of it: for every item donated, you will be given a 100-peso discount coupon that you can redeem on a minimum single-receipt purchase worth Php1000.


The toys will be donated to thousands of less fortunate children from The SM Store and SM Foundation’s partner organization within the branch vicinities. These include organizations catering to kids 10 years old and below, schools, socio-civic and government organizations, and NGOs in a simple turnover ceremony that will also be done online.

Through the Share A Toy campaign under the SM Share Movement, The SM Store and its loyal customers join together to celebrate this joyous season of giving and hope with a generous heart as a way of bringing smiles to children and sharing happiness and hope to them even amid pandemic. Other SM Store campaigns like Donate a Book and Share a Gift have also received overwhelming support from customers.

Got an interesting story you’d like us to feature? Email me at or send me a direct message at When in Manila Angeline on Facebook. Interact with the team and join the Community at WIM SquadJoin our community on Viber, as well!