Last November 16, 2025, Business Online eXploration officially commenced as the culminating event for the Official Synergy Trainees of the Philippine Junior Marketing Association (PJMA) via a private Facebook group. Alongside the realm finders, participants explored the world of extended reality marketing and how it is reshaping the way brands connect with their audiences.
Business Online eXploration (B.O.X.) is an annual event that serves as the official culminating activity for the federation’s Official Synergy Trainees. It brings together the skills and knowledge they have accumulated throughout the program and applies them to navigating the latest trends in the digital marketing space. The event consistently gathers distinguished industry leaders who share their experiences and insights with the next generation of marketing professionals.
This year’s Business Online eXploration focused on Extended Reality Marketing, highlighting immersive technologies such as Virtual Reality, Augmented Reality, and Mixed Reality. These innovations are advancing how brands promote themselves and build deeper consumer connections through immersive and experiential marketing approaches.
Esteemed industry leaders and narrative creators Mr. John Hay Supetran of xR Operations and Mr. Roki Ferrer of Dentsu Philippines shared valuable insights on immersive storytelling and the role of extended reality in transforming ideas into first-hand brand experiences. Each segment explored diverse perspectives on how extended reality is redefining brand marketing strategies and shaping consumer perceptions.
The event drew over 1,000 livestream viewers, reflecting the growing interest in extended reality marketing, the increasing importance of innovation in brand communication, and the immersive ways consumers engage with brands through emerging technologies.
Congratulations to the 38th Official Synergy Trainees for successfully creating a platform that highlighted the continuous innovative growth of the marketing industry through this year’s Business Online eXploration.
