Energë Wellness is the newest health and wellness brand born from a partnership between the globally recognized beauty brand NEW Lounge and U.S.-based entertainment and lifestyle company J Creative Entertainment.
Photo: J Creative
Energë Wellness by NEW Lounge is a premier health and social wellness club designed for a new generation of active lifestyle enthusiasts—those seeking to reset, recharge, and recalibrate. The brand takes a modern yet holistic approach to recovery and longevity, offering personalized services for everyone—from the casual jogger to the elite athlete.
The brand officially announces the new venture and new brand with a private wellness event attended by VIPs and select members of the New Lounge US community. The launch also marked the announcement of a global partnership between the LA- and Manila-based companies, aimed at expanding their footprint in the wellness space in 2025 and beyond.
Select elements of the launch were also made possible with the support of partners in the wellness community, including Kim King Wellness, whose shared commitment to elevating health and beauty added a valuable layer to the event experience.
Having already made waves in Manila’s beauty scene, NEW Lounge expanded to Beverly Hills in 2024 with a commitment to bringing its advocacy of empowerment, self-care, and community to the global stage.
Photo: J Creative
“We are excited to continue and evolve our story from beauty to beauty & wellness, expanding our mission in the wellness space as Energë,” shares NEW Lounge Founder and Energë co-founder Rachelle Bravo. “This is more than a wellness service experience—this is a movement. It’s a social self-care revolution. We call it the future of holistic beauty that comes from within.”
For J Creative Entertainment, the expansion into wellness was a natural evolution of their lifestyle portfolio and a way to bring balance to their work in television and film.
“We’re all about intention,” says Energë co-founder JP Mallo. “These are the same wellness and recovery practices we turn to in our own lives—whether in LA or Manila. The global rise in wellness culture is not just a trend—it’s a necessity. We believe wellness should feel aspirational but also be accessible.”
Co-founder Justyn Reyes explains the inspiration behind the name, “Energë is defined as the property transferred to a body or physical system, recognizable in the performance of work and in the form of heat and light. We are all light. We are all energy—and this philosophy is embedded in our brand ethos. It only made sense to be reflected in our name.”
A highlight of the event was a moving talk by philanthropist and entrepreneur Sheena Katz, a long-time champion of the NEW Lounge vision from Los Angeles. With experience across media, marketing, and global advocacy—including her tenure as an executive at NBC Universal and board roles in multiple nonprofits—Sheena shared her perspective on New Lounge expansion to wellness as a universal need.
She reminded guests that:
- “Wellness is not a luxury—it’s a necessity. ENERGË redefines self-care as foundational, not a reward for burnout.”
- “NEW Lounge is more than beauty—it’s a sanctuary. A space where care is intentional, support is mutual, and wellness runs deep.”
- “Rest is radical. In a world obsessed with hustle, NEW Lounge offers a counter-narrative: healing, community, and wholeness.”
- “The real glow-up? Feeling good. Mind, body, and spirit care is the new standard of success.”
- “Wellness is wealth. Access to spaces that uplift, restore, and empower is the true luxury.”
The announcement was a reflection of the brand’s growing influence in wellness and beauty, and drew together a vibrant mix of creatives, changemakers, and advocates. Notable guests in attendance included:
- Maureen Wroblewitz, model, actress, and Asia’s Next Top Model winner
- Tammy Barr, founder of Beverly Hills Fashion Week
- Arena Zeynali, Miss World Armenia 2018
- Jaime Monroy, Hollywood actor and celebrity red carpet host
- Anolan Dragitsch, Beverly Hills Insider
- Darren Darnborough, actor and businessman
- Sheena Katz, philanthropist and entrepreneur
Photo: J Creative
The rollout continued in Manila as Energë Wellness powered by New Lounge supported the 2nd anniversary of the Rockwell Run Club. As community partners of Makati Shangri La and Rockwell Run Club, the team at Energë Wellness created an immersive wellness and recovery experience that included cold plunge, massage, and compression boot therapy.
“We show up for each other and the community,” adds Mallo
“It’s all about continuing our advocacy in spaces that uplift and inspire each other. We are here to support purpose driven communities like Just Show Up,” says Bravo
“It’s a beautiful day to be well, to support and celebrate each other’s contributions to the health and wellness industries around the world,” adds Reyes
As we await the groundbreaking opening of Energë Wellness, the message is clear: the future of wellness is here, and it’s rooted in community, care, and culture.
