Cute, charming, youthful—that’s what Aegyo is all about. Say Annyeong! to the latest oh-so-kyeopta beauty staple that’ll soon be in your makeup rotation.
Aegyo’s guest makeup artist demonstrates a fresh, glowing look on a model using the brand’s new cosmetics collection. (Photo: Aegyo Beauty)
It’s no secret that Filipinas are big fans of K-Beauty, whether it’s achieving glass skin or that idol glow. But it doesn’t have to be complicated! Helping you unlock your inner K-glow is Aegyo, the newest Korean-inspired brand in the local market with creative beauty products that are wearable and effortless, great for on-the-go Filipinas!
Local K-Beauty enthusiasts have always been vocal about self-expression and how channeling their Korean-inspired looks gave them the right dose of confidence. In line with this, Aegyo hosted a K-Beauty Masterclass during its launch last October 21 in a Korean-inspired cafe in Quezon City. The program featured an engaging masterclass that put Aegyo products to the test– highlighting how each product seamlessly works across a range of skin tones. Whether you’re fair, morena, or somewhere in between, there’s truly an Aegyo product for you!
A KOL attendee captures her Aegyo experience, sharing the fun and creativity of the K-beauty masterclass (Photo: Aegyo Beauty)
Moreover, the brand unveiled its debut collection that features four innovative but easy-to-use, dermatologically tested formulas, perfect to throw in your bag:
- Velvet Red and Sugar Coral Lip and Cheek Tint
- Glitter Pink Lip Gloss
- Midnight Black Mascara
With its travel-friendly and mess-free packaging, quick touch-ups are so much easier! The cherry on top? Not only is Aegyo pocket-sized, but also pocket-friendly with a price range of only Php 89 to Php 99.
Aegyo is the newest concept under the Atlas Icon Corporation, an affiliate company of Lamoiyan Corporation, makers of trusted name brands like Hapee, Gumtect, Dazz, and Licealiz. This launch marks a new chapter as this is their first makeup line. More than just following trends, the beauty brand takes inspiration from the best of K-Beauty and matches it with the everyday Filipinas’ day-to-day beauty style.
