Advertising plays a big role in our everyday lives; our buying decisions are mostly influenced by fast paced information like social media (blogs, reviews, Facebook, Twitter, etc). In line with this, National University – College of Business and Accountancy would like to continuously prepare the students to the world of advertising through meaningful events.
A training seminar will be held on August 20, 2016, 1:00 – 5:00 pm at the NSNU auditorium with the theme: “Unveiling the Advertising Techniques in the 21 st Century: Challenges and Wins.” Invited speakers are industry practitioners, who are eager to share their expertise in their respective fields. Around 300 participants are anticipated to be joining. The event’s purpose is to widen the student’s knowledge in the different uses of IMCs (Integrated Marketing Communication).
