McDonald’s transformed mornings into new beginnings as it marks its 6th National Breakfast Day with free Longgadesal

McDonalds Brand Ambassador Gabby Concepcion serving Longgadesal at the McDo Drive Thru



What’s the best way to start a brand new day? For McDonald’s, it’s by sharing positivity and good vibes as people begin their mornings.

On March 19, McDonald’s celebrated its 6th National Breakfast Day by giving out free Longgadesal sandwiches from 7 to 8 am in close to 500 McDonald’s stores nationwide.

The Longgadesal— McDonald’s newest breakfast offering— is a delicious take on the traditional freshly-baked pandesal combined with another Filipino breakfast favorite, longganisa. Customers during National Breakfast Day were treated to the savory, beefy, longganisa patty topped with a sweet, creamy sauce, sandwiched between a soft pandesal bun, for free!

McDonald’s also surprised its customers with celebrities who helped distribute the free Longgadesal —namely McDonald’s Ambassadors, Atom Araullo, Alden Richards, Maine Mendoza, Gabbi Garcia, Ruru Madrid, Mayday Entrata, Gabby Concepcion, Tony Labrusca, Donny and Hannah Pangilinan as well as GMA Artists, Rocco Nacino, and Jason Abalos.

Aside from giving out free Longgadesal sandwiches in participating stores nationwide, McDonald’s also extended the celebration to Filipinos in Albay who were displaced during the eruption of Mt. Mayon and Marawi for the evacuees who fled their homes due to the siege. Thousands of free Longgadesal sandwiches were given out to the evacuees to help brighten up their day.

“National Breakfast Day has always been about giving our customers a meaningful breakfast experience, shares Kenneth S. Yang, McDonald’s Philippines President and Chief Executive Officer, “This year, we’re happy that aside from our customers, we were able to extend this breakfast celebration to our fellow countrymen in Albay and Marawi.”

Chief Happiness Officer Ronald McDonald greeting customers at McDonalds Madison

On its sixth year of celebrating National Breakfast Day, McDonald’s has once again stayed true to its yearly tradition of giving Filipinos an awesome start to their day.

Share your National Breakfast Day experience and tag @McDo_PH on Instagram, Twitter and Facebook with the hashtag #NationalBreakfastDay