Marketing Confections: Your Guilt-Free bite of sweet triumph through Emotional Branding is an academic project of PUP BSBA-MM 4-3D – Wand3rland Productions. The project is a candy themed seminar that aims to give the marketing students a broad perspective in Emotional Marketing through Viral, Digital, and Content Marketing. The seminar will be held at PUP Claro M. Recto on March 12, 2018 at 12nn. The flow of the seminar is designed to make the audiences learn in a way that they will be engaged and entertained. Considering the uniqueness of the seminar’s brand personality, Marketing Confections will be the sweetest seminar of this semester.
Few weeks before the seminar, Wand3rland Productions conducted a compelling offline and online promotional campaigns. For the online promotional campaign, Wand3rland Productions produced scheduled post of contents about emotional branding, social media posters, and teasers at the Wand3rland Productions Facebook Page (https://www.facebook.com/Wand3rlandProductions). For the offline promotional campaign, Wand3rland Productions will conduct a brand activation at PUP 4th Floor Dome through fun and exciting activities, and confectionery giveaways.
Marketing Confections will be hosted by Afi Africa, He is an actor known for Kamandag, Basahang Ginto, Madam Chairman, Princess in The Palace & Trops. The guest performers of Marketing Confections will be Bandido, Earl Generao, and Sephy Francisco.
Marketing Confections will have three remarkable speakers that will share their knowledge and expertise with the students. The speakers will be Mr. Malvin Dinlasan for Viral Marketing, Mr. Sean Si for Content Marketing, and Mr. John Patrick Manlapaz for Digital Marketing.
Malvin Dinlasan is a passionate public speaker on topics involving leadership, marketing, personal branding and business development. He wants to inspire others to pursue their passion, and motivate people to create value and help entrepreneurs grow their business. He will discuss the sweet triumphs of Viral Marketing.
Sean Si is the head-honcho and editor-in-chief of SEO Hacker. He is a Bible-believing born-again Christian blogger in God and You. He is passionate about teaching, speaking, leadership development, personal growth, SEO, and God. In Marketing Confections, he will talk about how to create a spectacular content that would greatly inspire the readers and make them feel better.
John Patrick Manlapaz is the Founder and CEO of Digital Media PH, a digital marketing company that promotes experiential marketing through digital platforms. He developed the Papal Visit Philippines App, the first papal mobile app in the world when Pope Francis visited the Philippines in 2015. In Marketing Confections, he will share his knowledge on how to achieve the sweet success in the digital platform through the use of emotional branding.