Marketing Arcade: Exploring the World of Strategic Gameplay

Marketing Arcade 2017 Official Poster

Versus Productions, a group of senior Marketing students from the Polytechnic University of the Philippines, will be having its grand seminar entitled “Marketing Arcade: Exploring the World of Strategic Gameplay” on the 28th of February 2017 at the Bulwagang Balagtas, 4/F NALLRC, PUP Mabini Campus, Sta. Mesa, Manila.

This academic event aims to develop an in-depth understanding about marketing. 1500 to 2000 students from PUP–Manila and other universities will be taught how to face the challenges that await them in the corporate world.

Mr. Voltaire John Belacha (Senior Marketing Officer of Camella Homes), Mr. Willy Arcilla (aka “Brand Healer”), and Mr. Henry Tenedero (Past President of Philippine Marketing Association 2015) will be the keynote speakers of the event. They will discuss about strategic marketing, brand revival and brand management, respectively.

This event will not be possible without the help of the generous sponsors and media partners:

Glutaphos, Milcu Deodorant and Lazada

Co-presented by Uber, Trampoline Park, D-zone Backpackers Inn Tagaytay, CircleCare, and Nissin Cup Noodles.

Official lights and sound partner: Sound Movers.

Official studio and photographer: RELANS Digital Photography.

Special thanks to AAB Philippines, Inc., EsKWELAhan Planner, DOS Candy, NIPS Chocolate, Hope in a Bottle, Telus International Philippines, Nature’s Spring Water, and Belle de Jour Power Planner.

Media Partners:, Boracay Beach Radio,,, YabangPinoy, Summit Media, and Yes! Magazine.

Like marketing, most games have a narrative, but are they something more? Can strategic gameplays be studied like books? Are they something else entirely?

Defeat your RIVALS, get up and get REBORNED at the pit of your downfall, REIGN every enemy territory in sight.

Make sure all your senses are pumped up for MARKETING ARCADE: EXPLORING THE WORLD OF STRATEGIC GAMEPLAY!

#MarketingArcade2017 #Rival #Reborn #Reign

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