How does one immerse themselves in charity work safely during a pandemic? Surprisingly, by shopping for milk online.
Six months after the lockdown restrictions were implemented in the country, many Filipinos continue to struggle with its effects. Last August, the Social Weather Station (SWS) released a report that says that the Philippines’ unemployment rate reached 27.3 million—roughly 45.4% of the country’s total workforce. While businesses have started reopening in late September, many still struggle to make ends meet, especially those in areas where economic activities remain low.
It is exactly because of this reason why Alaska Milk decided to launch the Alagang Alaska Month-Long Sale last 10.10. It’s essentially an effort that aims to do two things: make it easier for consumers to enjoy their deliciously nourishing milk products through discounts, and; extend a helping hand to Filipino families who are heavily affected by the Covid-19 pandemic. 10% of the total profit made throughout the entire month-long sale will go to providing them relief.
“The past six months has been very challenging, to say the least,” says Harvey Uong, Managing Director of Alaska Milk Corporation. “As a nation, we have seen many lose their lives and livelihood. But some have it worse than others. As a brand, we want to stay true to our promise of nourishing Filipino families with the goodness of quality yet affordable milk. This is why we’re having the Alagang Alaska 10.10 Sale. This initiative provides moms who continue to find ways to nourish their families with easier access to our products by making it more affordable through discounts. It will also help us raise funds which will go to helping those who are heavily affected by the ripple effects of the Covid-19 pandemic.”
Alaska Milk has been extending a helping hand to various communities and frontliners since the onset of the pandemic. The brand, known for providing generations of Filipino families with easy access to nutrition, signed partnerships with LGUs and NGOs to help distribute assistance where it is needed the most.
The sale continues via the brand’s official Lazada and Shopee accounts. Everyone can enjoy up to 50% off on Alaska Milk products including, Alaska Ready-to-Drink Milk, Alaska Fortified Powdered Milk Drink, Alaska Créma All-Purpose Cream, Alaska Classic Condensed and Evaporated Milk, and Alaska Evaporada and Condensada. For more information, you may check out www.alaskamilk.com and follow @alaskamilkph and @alaskaredkitchen on Instagram and Facebook.