Adidas Training is stepping up its game with the launch of its SS25 Optime collection, a new line of squat-proof apparel designed to boost confidence and support athletes through any workout. Recognizing that clothing issues plague three-quarters of gym-goers, hindering performance and contributing to intimidation, the Optime collection prioritizes functionality and unrestricted movement. Leveraging adidas’s cutting-edge material technologies, the line delivers high-performance benefits without sacrificing style.
Entrepreneur and philanthropist Antonela Roccuzzo, a dedicated fitness enthusiast, headlines the campaign in her first collaboration with adidas Training. She joins forces with other adidas partners, including CrossFit athlete Laura Horvath and fitness and movement coach Julie Jaws Nelson, to showcase the collection’s capabilities.
Specifically engineered for the rigors of strength training, a discipline gaining traction with next-generation athletes, the SS25 Optime line boasts squat-proof coverage, expert support, and cooling technology. The collection has been rigorously tested by instructors from industry giants Les Mills and Tonehouse, enduring some of the world’s most challenging strength workouts. This latest offering underscores adidas Training’s ongoing commitment to empowering athletes to achieve peak performance and feel their strongest.
Designed to seamlessly transition from workout to everyday wear, the hero pieces fronted by a 4 and 5-inch short and 7/8 legging in a pure ruby colorway leave athletes feeling stable, secure, and sculpted. Each piece is made with recycled materials and incorporates adidas’ tech-first, squat-proof material constructs. Key features include:
- ADIMOVE 2.0 and Lycra Sport material: incorporating materials for added squat-proof coverage when performing lower body exercises, the pieces also provide a reliable 4-way stretch and lasting shape so the wearer can have confidence in receiving all-round support and unrestricted movement
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- CLIMACOOL technology: helping athletes beat the heat, the apparel is built with sweat wicking CLIMACOOL technology and absorbent materials to leave them feeling cool and dry after a heavy-weight session
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- Comfort meets functionality: Helping athletes to stay locked in, the SS25 adidas Optime shorts and leggings feature a strategically placed side panel and high waistband for a sculpted feel, with the secure side stash pocket providing easy access to everyday essentials
Speaking about the new collection, Aimee Arana, adidas Global General Manager Sportswear & Training, said: “It’s our continued ambition at adidas Training to support all our athletes in realizing their strength and that fundamentally begins and ends with the products we create. Knowing that strength training continues to be the fastest-growing workout type amongst the next generation, we set out to design apparel – such as the squat-proof Optime – that will allow the training community to reach their goals with confidence. We are proud, and excited, to add another strength-tailored solution – unveiled by our latest adidas Training partner Antonela Roccuzzo – to our portfolio, so we can continue to ensure our athletes have the best support and experience when working out. With so much more still to come for the Optime range, watch this space!”
The new SS25 adidas Optime range will be available via selected retail stores, and online at adidas.com.
