Smart revolutionizes customer experience with new state-of- the-art flagship store
Raising the bar for customer experience and retail design here and abroad, leading mobile services provider Smart Communications has unveiled its new flagship store in Megamall in Mandaluyong City, with state-of- the-art features to engage subscribers with the latest digital and lifestyle solutions.
Transformed to deliver a digitally immersive and interactive experience, the new Smart Store is powered a syncing technology that allows for multiscreen video design on panoramic walls – a first for a telco in Southeast Asia.
The result is a dynamic modern playground for subscribers to discover and explore hottest digital videos, music, games and perks, while enjoying a seamless customer service. The world-class venue also puts Smart in the best position to promote and share compelling devices, content, and stories with subscribers.
Most advanced mobile hub in PH
“We are proud to launch the new Smart Store, the most advanced mobile hub in the country today that provides our subscribers with an unrivaled customer service and digital experience. This builds on the momentum of our rebranding last June, when we strengthened our commitment in breaking barriers and bridging gaps for the digital Filipino,” said Ariel P. Fermin, EVP and Wireless Consumer Business Head at Smart.
“Since then, we have made great strides in improving our network across the country, launching compelling data offers and products like Giga Surf, as well as introducing the Smart Life app – a portal for enjoying today’s top digital content and exclusive perks for subscribers. It’s just about time we level up our retail experience with the new Smart Store, a dynamic digital space, embodying our vision of an empowered Smart Life for every Filipino.”
A unique, elevated customer experience
This unique, elevated customer journey starts with the Attract Wall, an interactive augmented reality window that welcomes you as you enter the venue. A member of the Smart Squad – a team of friendly and tech-savvy customer service experts – is on hand with a tablet to assist on the paperless integrated queuing system, which frees you up to roam the store.
For fast-track service, you may proceed to Self-Care Wall, which lets you manage your account and avail of services, such as activating your SIM and reloading your account, among others. While waiting for your turn at the queue, you may also head to the interactive Product Wall, which projects the key features of devices as you tinker with them. Using the interactive screen, you can also compare smartphones to determine the perfect unit that suits your lifestyle.
Treasure trove of content at your fingertips
You can also hang out by the Interactive Tables, which house a treasure trove of featured content from the Smart Life app. Here, you can check out hit songs and create a set that you can play on a digital turntable; choose films and shows to watch with a swipe of your finger; or escape into an action-packed game with friends.
The Smart Squad, dressed by no less than is also ready to assist you anytime at the touch a button.
Relax, recharge and refresh
At the heart of the store is the Social Corner with cozy bleachers where you can relax, meet friends and charge your devices. You can also enjoy a cup of coffee while talking with a Smart Squad member about ways to optimize your device.
From here, you can also see a stunning display of mobile content trends on the music, movies, games and perks that subscribers are enjoying on the Smart Life app at any given point in time. This space also doubles as a venue for the latest Smart product offers and services, gadget tutorials and community events.
Clean, sleek digital space
All these elements come together in a clean and sleek digital space that sports soothing hues, organic curves and diffused light that immediately make subscribers feel at home in a warm, friendly environment.
“With the new Smart Store, we have pulled out all the stops to go beyond delivering the best customer service to creating a one of a kind immersive and communal digital space, that we invite everyone to experience and explore for themselves,” Maloo R. Agoncillo, VP for Retail Stores and Key Accounts at Smart.
“We are looking forward to transforming more Smart Stores across the country into this kind of state-of- the-art space so we can better serve and engage subscribers nationwide.”
Experience the new Smart Store at the SM Cyberzone in Megamall Building B in Mandaluyong City. Also follow Smart’s official accounts on Facebook (www.facebook.com/SmartCommunications), Twitter and Instagram (@LiveSmart) for updates on Smart’s latest promos, services and events.