There’s something about summer. It’s a magical time when the world seems to slow down and life feels a little bit easier; when sunny days stretch out before us, long and languid, filled with endless possibilities. It’s a season for relaxation, too, one made for bare feet, salty hair, and sunkissed skin.
This year, blk cosmetics, a homegrown beauty brand beloved by makeup enthusiasts and trusted beauty experts in and out of the country, dares to make summertime extra memorable by ushering everyone into a ‘relaxed beauty era’—taking uncomplicated beauty to the next level with brand new makeup staples made for effortless looks.
Introducing blk Fresh: Shades of Summer
Plunge into a vacation state of mind with the blk Fresh, the brand’s signature summer collection, now in its third year. Inspired by the season’s carefree charm, this year’s lineup is all about celebrating glowing, healthy beauty—designed to help anyone and everyone embrace the skin they’re in and build on what they have in the easiest way possible. Think: dewy, hydrated, and gorgeously glazed skin, plumped up and juicy lips, and a tropical, au naturel flush, all without much fuss!
Brand new formulas and shades: The collection features five new summer products and four exclusive sets, including shimmer-infused versions of the OG favorite, the Creamy All-Over Paint.
Uncomplicated, Pure, and Kind: Thoughtfully made with good intentions, all products are 100% vegan, cruelty-free, and created using only pure, ethically-sourced, and skin-loving ingredients. They’re free of harmful junk, specifically these eight yuckies: parabens, phthalates, SLS/SLEs, mineral oil, dyes, alcohol, artificial silicone, and artificial fragrances.
Beauty with a purpose: As with all other collections, 1% of sales from blk Fresh goes to 1% for the planet, a global movement that supports environmental solutions to preserve and protect the Earth.
Your dream summer begins here!
Check out the new products below:
blk 3 in 1 Makeup Setting Spray + Hydrating Mist SPF 40 UVA/UVB
Bask in a pampering beauty haze courtesy of this ultra-fine hydrating, sun-protecting mist that also acts as a makeup setting spray to keep your makeup locked in for up to 12 hours. Formulated with Niacinamide and SPF40 PA+++ to shield against UV damage, this lightweight mist delivers lasting hydration with a boost of radiance—instantly perking up the skin for a fresh, healthy look. (PHP549)
blk Color Adapting Lip and Cheek Oil
Score the perfect flush with this innovative color-changing blush oil that adapts to cheeks and lips to give a naturally dewy, rosy tint. The clear formula magically blends to a pinkish hue upon contact and is quickly absorbed to give a fresh, non-sticky finish. Skin-saving ingredients deliver gentle hydration to keep you comfortable all day. (PHP349)
blk Creamy All-Over Paint (Shimmer)
Our dreamy, melt-on-your-skin multi-use paint just got infused with a whole lot of glow—so you can look flawlessly flushed and radiant even without the sun. Perfect for jazzing up your cheeks and lids, the silky fluid features super-fine, light-scattering pigments for a shimmer that lasts all day. Choose from two sultry shades: Afterglow, and Sun Glaze! (PHP399)
blk Plumping Lip Gloss
Say ‘I dew’ to luscious lips with this high-shine gloss that comfortably hydrates and adds luster to your kissers, all while drenching them with natural-looking pigment. The lightweight formula boasts a comfy, non-sticky finish made for all-day wear—on its own, paired with a liner, or over your lip color of choice. Shades: Tides (warm brown), Sundown (cocoa brown), Sand (pinkish brown), Pink Shore (old rose), Twilight (deep berry). (PHP349)
blk Lip Liner
Create a full, enviable pout with this lightweight, pigment-rich pencil that glides and blends like a silky crayon for effortless coloring and contouring. The budge-proof formula lets you enhance or transform your lips with ease: Wear it alone as a lip definer or pair it with your lip gloss or lip color for a striking lip statement. Shades: Tides (warm brown), Sundown (cocoa brown), Sand (pinkish brown), Pink Shore (old rose), Twilight (deep berry). (PHP349)
You can also save more when you shop these limited edition bundles:
- Full Fresh Set in Sand, ₱1,995 (Save ₱995) – Plumping Lip Gloss and Liner in Sand, Creamy All Over Paint in Afterglow, 3-in-1 Makeup Setting Spray Hydrating Sun Mist, Adapting Lip and Cheek Oil
- Full Fresh Set in Tides, ₱1,995 (Save ₱995) – Plumping Lip Gloss and Liner in Tides, Creamy All Over Paint in Sun Glaze, 3-in-1 Makeup Setting Spray Hydrating Sun Mist, Adapting Lip and Cheek Oil
- Bare-faced Set, ₱1,299 (Save ₱397) – 3-in-1 Makeup Setting Spray Hydrating Sun Mist, Adapting Lip and Cheek Oil, Volume Boost Waterproof Mascara
- Beach Glow Set, ₱1,299 (Save ₱397) – Creamy All Over Paint in Sun Glaze, 3-in-1 Makeup Setting Spray Hydrating Sun Mist, Adapting Lip and Cheek Oil
The Blk Fresh: Shades of Summer Collection will be available at all blk boutiques, Watsons, SM Beauty stores, on Shopee, via
www.blkcosmetics.com.ph, Lazada, and Zalora starting April 28.
Check out our unboxing video below:
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