In cosmological terms, a nova is a new star – a bright, young celestial object bursting with energy and lighting up the vast space around it. It’s tremendously fitting that Huawei’s Nova series of smartphones pretty much generated the same effect in the industry, given the brand’s undisputed success since its launch in the Philippines a few years ago.
The Nova series redefined its position in a highly competitive market as, essentially, the most accessible flagship-class smartphones available. This breakthrough was exemplified by the Nova 2i and Nova 3 series, which came equipped with powerful hardware and premium designs while maintaining a budget-friendly price point. Such a formula proved to be a hit among Filipino consumers, highlighted by the Nova 3i dominating search trends on Google preceding its release in 2018 and eventually setting a record 20,000 units (worth Php 320 million) sold only on its first day of availability.
For 2019, Huawei is gearing up to re-invigorate the Nova brand with a new look and feel – yet retaining the energy it brought to consumers since it first burst onto the scene.
Technology Infused with Nova DNA
A flagship device for the younger generation – that’s how the Nova series defines itself and the philosophy Huawei embeds into its design and development process. Through the use of stylish gradients, premium materials such as glass and metal, and ergonomic construction, every Nova phone exudes a trendy aesthetic bursting with color and personality.
Nova isn’t all about style, too – with high-speed Kirin processors and beefy graphics chips powering these devices, performance is always blazing fast, no matter the use case. Innovative multi-lens camera tech comes standard, emphasizing self-expression through an incredible suite of features rather than raw technical capability. It’s certainly cutting-edge tech in a youthful sheen.
InNOVAting with the Z Generation
The digital age has given the youth a virtually unlimited palette of self-expression, choosing their style not through blind admiration but with careful curation of the elements that best reflect their personality, beliefs, and aspirations. It’s a generation of equal parts style and substance, a new breed of inventive tastemakers, a species of brand-conscious and socially-conscious youngsters: Generation Z. It is that very ethos that enables the Nova DNA’s evolution: a continuous re-invention in pursuit of a bold lifestyle, identifiable but not stereotyped, innovative yet familiar.
Through the Nova banner, Huawei aims to empower Generation Z in their trendsetting ways, create new avenues for artistic exploration and drive their creativity through innovative technology. What better way than through a piece of tech that reflects who they choose to be?
Be the first to witness the birth of a new star, as Huawei readies its brand-new, refreshed Nova lineup for an awesome reveal event in the coming days.
