LOOK: A Pride-Themed Cereal Just Launched, Complete With Edible Glitter

Yes, it’s real! American food company Kellogg’s is releasing a brand new cereal to celebrate the LGBTQ+ community just in time for Pride Month!

Called “Together With Pride,” this new cereal was created in partnership with LGBTQ+ media organization GLAAD and is made with rainbow-colored heart-shaped pieces and–wait for it–edible glitter! The purple box features just a few of Kellogg’s famous characters like Toucan Sam from the Froot Loops Cereal, Tony the Tiger from Kellogg’s Frosted Flakes, and the Rice Krispies elves.

Check it out below:

Each box will retail for US$4 (approximately PHP 193) in supermarkets starting May. For every purchase, US$3 (approximately PHP 145) will be donated to GLAAD and its efforts to fight for acceptance and fair representation for the LGBTQ+ community.

(ALSO READ: Pride Month Is Over, But Your Support For The Queer Community Shouldn’t Be)

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