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Julie’s Launches Innovative Take on The Iconic Pandesal

Julieโ€™s, the countryโ€™s beloved neighborhood bakeshop, kicks off the new year with everyday fresh and everyday sulit offerings.

Julie's

Photo: Julie’s

During the celebration of Julieโ€™s Pandesal Day on Wednesday, January 15, 2025, the renowned bakeshop delighted fans by bringing back the crowd-favorite Jumbo Pandesalโ€”twice the size of a typical pandesal. It was made available in select stores nationwide from 6:00 to 8:00 AM, making it the perfect companion for a typical Filipino breakfast.

The excitement doesnโ€™t end there: Julieโ€™s also launched the Milky Cheese De Sal, a fresh take on a beloved Filipino classic. This soft, cheese-filled bread is coated with a delectable milk and sugar mix, offering a sweet and savory treat. It became available in select Julie’s stores nationwide last January 16, 2025.

These delectable treats mark the start of 2025 and celebrate more than four decades of Julieโ€™s bringing delicious bread and pastries to Filipinos.ย 

Julieโ€™s Marketing Director Marc San Juan expressed gratitude for the Filipinosโ€™ continued support for the bakeshop and shared his enthusiasm in bringing new offerings that will soon join Julieโ€™s selection of everyday fresh and sulit breads in 2025.

โ€œJanuary is our anniversary month, and 2025 marks our 44th year since Julieโ€™s opened its first store in Wireless, Mandaue City. We are excited to start it with our annual Julieโ€™s Pandesal Day coupled with the next-day launch of a twist to the traditional pandesal with our Milky Cheese De Sal. We want to delight our customers, thus we continually try to innovate by adding to our offerings,โ€ San Juan said.

Decades of sharing fresh and sulit goodies nationwide

As Julieโ€™s enters its 44th year, the bakeshop is doubling down on its mission of delivering everyday fresh and sulit breads to Filipinos nationwide. According to San Juan, this milestone year serves as an opportunity to reaffirm the vision of founder Julie Gandionco of feeding Filipino communities.

San Juan added that the launch of the Milky Cheese De Sal was just the beginning. He said Filipinos can look forward to a year full of exciting activities and celebrations.ย 

โ€œThe first two offerings are just the beginning, as we are set to launch more products and offer exciting promos that we hope will engage our customers to enjoy Julieโ€™s further,โ€ San Juan explained.

Recently, Julieโ€™s brought its Sama Saya Caravan to Ayala Malls Abreeza in Davao City last January 11, 2025, which featured Pinoy merienda favorites like cheese breads, crinkles, ensaymadas, pan de cocos, and violet cream loaves, among others. Fans in Davao City were also given the chance to meet and greet actress and Julieโ€™s brand endorser Kim Chiu during the caravan.

Other new products will also be launched soon, along with different region-exclusive products. Last month, select Julieโ€™s stores in Visayas rolled out the sweet and delicious Julieโ€™s Cookies, which come in four flavors: butter, chocolate, peanut, and sesame.

โ€œAside from breads, we will soon be launching new cakes that will make our customersโ€™ experience more sulit by making us not only part of their daily routine, but also during special milestones and celebrations,โ€ San Juan said.

Follow Julieโ€™s on Facebook, Instagram, and X to be the first to know about the latest product offerings and exciting events.

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