ALO and JISOO reunite for their highly anticipated second campaign celebrating effortless West Coast wellness. The global icon continues her partnership with ALO, redefining herself as the ultimate LA It-girl in a campaign that effortlessly fuses movement, self-care, and mindfulness.
Jisoo for Alo “West Coast wellness” campaign
Ahead of her highly anticipated world tour, JISOO embraces a wellness-first mindset, immersing herself in a weekend dedicated to recovery, balance, and intention—all while effortlessly embodying ALO’s signature West Coast energy.
“The best way to beat jet lag is with Pilates,” said JISOO. “The Alo Wellness Club is my favorite place to center myself.”
This campaign follows JISOO through a Los Angeles wellness escape, where she leans into rituals of movement and restoration. She starts her mornings with matcha and meditation, setting the tone for the day ahead. Between workouts at the ALO Wellness Club, mindful walks through the city, and moments of quiet recovery, Jisoo finds balance in the in-between—a reminder that wellness isn’t just about movement but also about the space we create for ourselves to pause, reset, and recharge.
Jisoo for Alo “West Coast Wellness” campaign
“I always love how I feel after a workout, there is nothing better than this feeling,” JISOO shared, encapsulating the essence of ALO’s approach to mindful movement.
For Summer Nacewicz, EVP of Creative and Marketing at ALO, JISOO is the perfect embodiment of the brand’s mission: “JISOO perfectly represents the ALO lifestyle—graceful, dynamic, and deeply connected to movement and mindfulness. She’s a global force, yet her approach to wellness is personal and intentional. This campaign is about more than just activewear—it’s about how ALO supports JISOO’s journey, whether she’s preparing for the stage, traveling the world, or taking a well-earned moment to breathe.”
As ALO’s newest Pilates princess, JISOO moves through the city with effortless ease, proving that true wellness is about balance—feeling good, moving freely, and embracing every moment with presence and intention.
The “West Coast wellness” campaign with JISOO sets the stage for ALO’s continued mission to merge fashion, function, and mindfulness while making mindful living more accessible. It also paves the way for the opening of ALO’s flagship sanctuary in Dosan Park, Seoul—a six-story, 6,000-square-foot space debuting in Q3 2025.
