Instagram is now taking its experiment to hide the number of likes a post receives across the globe, zeroing in on six new countries.
Starting today, Instagram users from Ireland, Italy, Japan, Brazil, Australia, and New Zealand will have their posts’ like counts hidden from the public by default. This means that while they will still be able to see the number of likes on their own content, no one else will be able to see it but them.
Source: The Verge
This new feature was initially introduced in May 2019 with the goal of lessening the stress among its users over posting content online. “We want people to worry a little bit less about how many likes they’re getting on Instagram and spend a bit more time connecting with the people that they care about,” they said at the time.
They conducted their first test in Canada.
Instagram hopes that through these rounds of tests they may be able to see a change in users’ behavior while using the app.
(ALSO READ: Is Instagram Harming Our Mental Health?)
Do you think this new Instagram feature will do what it hopes to achieve? Share with us your thoughts in the comments.